2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Consumer Goods
PARKING ASSISTANT
MINI / MINI
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
PARK DISTANCE CONTROL
MINI / MINI
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
LIVING ROOM
IKEA / IKEA SALE
LEO BURNETT Riyadh SAUDI ARABIA
Short List
DINING ROOM
IKEA / IKEA SALE
LEO BURNETT Riyadh SAUDI ARABIA
Short List
BEDROOM
IKEA / IKEA SALE
LEO BURNETT Riyadh SAUDI ARABIA
ADAPTIVE LED HEADLIGHTS
MINI / MINI
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
A06 Not-for-profit / Charity / Government
KNOCKING DOORS
NATIONAL DONATIONS PLATFORM - THE MINISTRY OF HUMAN RESOURCES AND SOCIAL DEVELO / DONATIONS
HRSD MINISTRY Riyadh SAUDI ARABIA
B01 Consumer Goods
UNLIKE A CAT
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
UAE
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
THE BEATLESS
BOSE / QUIETCOMFORT® EARBUDS
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
SAUDI ARABIA
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
OMAN
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
OFFICE ROOM
TOYOTA / LAND CRUISER
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
NOT A PRINCESS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
MAY BE A MOUNTAIN
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
LIVING ROOM
IKEA / IKEA SALE
LEO BURNETT Riyadh SAUDI ARABIA
Silver
JORDAN
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES
HARDLY A SNOWMAN
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
HAPPINESS
BARAKAT / JUICES
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
GYM ROOM
TOYOTA / LAND CRUISER
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
ENTERTAINMENT ROOM
TOYOTA / LAND CRUISER
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
Bronze
DINING ROOM
IKEA / IKEA SALE
LEO BURNETT Riyadh SAUDI ARABIA
Silver
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
CLOROX LABELS
CLOROX / CLOROX STAIN REMOVER
HORIZON FCB Dubai UNITED ARAB EMIRATES
BELONGING
BARAKAT / JUICES
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
BEDROOM
IKEA / IKEA SALE
LEO BURNETT Riyadh SAUDI ARABIA
AMBITION
BARAKAT / JUICES
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
B02 Healthcare
NOT SLACKING
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
NOT PROCRASTINATION
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
NOT LAZINESS
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
RIYADH
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DUBAI
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CAIRO
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B04 Media / Entertainment
THE OTHER 9%
EXECUTIVE MAGAZINE / EXECUTIVE MAGAZINE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
S-70 SIKORSKY
EXECUTIVE MAGAZINE / EXECUTIVE MAGAZINE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LEBANESE POUND
EXECUTIVE MAGAZINE / EXECUTIVE MAGAZINE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
8 GRAND
EXECUTIVE MAGAZINE / EXECUTIVE MAGAZINE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
B05 Consumer Services / Business to Business
Nº35
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Nº30
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Nº27
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Nº22
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Nº21
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Nº18
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Nº13
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
Nº05
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
B06 Not-for-profit / Charity / Government
VIRGINITY
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
RAPE
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HYMENOPLASTY
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
DOMESTIC VIOLENCE
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
D01 Displays
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List