2022 Winners & Shortlists

8 GRAND

BrandEXECUTIVE MAGAZINE
Product/ServiceEXECUTIVE MAGAZINE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryMedia / Entertainment
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Lebanon, at times, is unbelievable. Such a resilient people. Such a corrupt government. The country is dealing with accumulating crises and the reality can be brutal. Executive Magazine does what it can. As an independent news source, it believes every Lebanese citizen has the right to exist in dignity and deserves to live in a state that protects their interests, dreams, goals, and ambitions. Since 1998, Executive’s reporting not only serves to expose the accumulated failures of the local authorities in power but also goes further in analyses by advocating for change. And the way Executive Magazine fights for the Lebanese is showing the facts. Contrasting unbelievable facts. This campaign highlights the magazine’s knack for simple and direct takes on complex subjects. Inflation. Government and Military Corruption. Public debt. Infrastructure. Urban calamities. Easier to understand. Easier to act on. Executive Magazine. News you can’t believe, from a source you can.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Joe Lahham TBWA\RAAD Managing Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Alex Pineda TBWA\RAAD Executive Creative Director
Jim Robbins TBWA\RAAD Executive Creative Director
Nour Christidi TBWA\RAAD Copywriter
Rafael Lavor TBWA\RAAD Strategy
Alejandro Ortiz TBWA\RAAD Art Director
Romy Abdelnour TBWA\RAAD Marketing, PR & Communications
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
Karine Ayoub Executive Magazine Marketing Executive
Yasser Accaoui Executive Magazine Client
Maguy Ghorayeb Executive Magazine Public Relations Manager
Yehia El-Amine Executive Magazine Managing Editor
Thomas Schellen Executive Magazine Editor