2022 Winners & Shortlists

RAPE

BrandM.A.L.I - MAROC
Product/ServiceMALI
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryNot-for-profit / Charity / Government
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Additional Company SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Virginity tests have been labelled a violation of human rights against women by the United Nations since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime occurred. Idealized and mythologized, the fabricated idea of “virginity” has become a concept to measure a woman’s worth. Problem is virginity is surrounded by myths, misplaced concepts, patriarchal meanings, outdated notions and – in most cases - plain ignorance.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Alex Pineda TBWA\RAAD Executive Creative Director
Jim Robbins TBWA\RAAD Executive Creative Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Joe Lahham TBWA\RAAD Managing Director
Romy Abdelnour TBWA\RAAD PR, Marketing & Communications
Paula Zambrano TBWA\RAAD Art Direction
Nada Al Alami TBWA\RAAD Design
Mehwish Rafi TBWA\RAAD Planning Director
Adnan Ahmed TBWA\RAAD Copywriter
Zain Mir TBWA\RAAD Developer
Jose-Paolo Rayco TBWA\RAAD Content Creation
Preetam Kotian TBWA\RAAD Motion Design
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic