2022 Winners & Shortlists

THE ELECTIONS EDITION

Short List
BrandAN NAHAR
Product/ServiceAN NAHAR NEWSPAPER
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryDisplays
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
PR IMPACT PORTER NOVELLI Dubai, UNITED ARAB EMIRATES
Production DEJAVU Dubai, UNITED ARAB EMIRATES
Post Production MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
Additional Company IMPACT BBDO Beirut, LEBANON

Cultural / Context information for the jury

As Lebanon was going through a historically critical financial crisis, with necessities getting scarcer every day, an absurd shortage of the ink and paper needed to print ballots threatened a decisive election. An-Nahar, the leading newspaper driven to defend the country’s fragile democracy, decided not to print on February 2nd. People walked up to the newsstands to find empty racks, carrying nothing but a single message: The ink and paper intended for today’s issue was donated to the printing of voting ballots for the 2022 election. The empty newsstands filled the country, symbolizing the fight to safeguard democracy.

Write a short summary of what happens in the digital or ambient execution or campaign.

On February 1st, the newspaper’s editor-in-chief announced the next day’s special Election Issue, inviting people to be on the lookout for it. But the special issue of An-Nahar was never printed. On February 2nd, there was no physical newspaper to purchase. Instead, people walked to the newsstands to find empty racks displaying a single message: The ink and paper intended for today’s edition has been sent towards the printing of voting ballots for the 2022 election. A QR code directed people to the online version of the newspaper. An-Nahar’s iconic empty newsstands filled the country symbolising the fight to safeguard democracy. The newspaper also stirred up conversation online and called upon publishers, press companies and printing factories to rally behind the cause to exert undeniable pressure on the government. Competing publications also printed the An-Nahar ad, calling for the safeguarding of the elections.

Credits

Name Company Role
Dani Richa Impact BBDO CEO and Chairman
Azeem Afzal Impact BBDO CEO
Ali Rez Impact BBDO Regional Executive Creative Director
Ali Rez Impact BBDO Chief Creative Officer
Emile Tabanji Impact BBDO Beirut Managing Director
Marie Claire Maalouf Impact BBDO Executive Creative Director
Yasmina Boustani Impact BBDO Creative Director
Joe Abou Khaled Impact BBDO Beirut Executive Creative Director
Jarrad Pitts Impact BBDO Senior Copywriter
Jad El Rabahi Impact BBDO Business Unit Director
Maher Dahdouh Impact BBDO Senior Copywriter
Estelle Khayat Impact BBDO Strategy
Charly Hatem Impact BBDO Beirut Videographer
Sophia Waheed Impact BBDO Account Executive
Manasvi Gosalia Dejavu Executive Producer
Abdullah Salhiya Dejavu Editor
Diana Asal Dejavu Producer
Jithesh Narayanan Impact BBDO Designer