2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
REBORN TOGETHER
VODAFONE / VODAFONE BRAND
WUNDERMAN THOMPSON Cairo EGYPT
STEAL MY TWINKIES
EDITA / TWINKIES
ELEPHANT Cairo EGYPT
TIKTOK - YOU ARE MISSING A LOT!
TIKTOK / TIKTOK
KIJAMII Cairo EGYPT
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Integrated Lynx
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA
BEYOND THE SURFACE
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Short List
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
IF YOU'RE INTO SOMETHING, YOU'RE INTO BOOKS
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES
ANALYZE EID
DIGITAL RESEARCH COMPANY / RESEARCH SERVICES
DRC SAUDI ARABIA
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES
PEPSI MUSIC CAMPAIGN
PEPSI / PEPSI
OPTIMUM MEDIA DIRECTION Dubai UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
OSN - FRIENDS REUNION
OSN / OSN
OPTIMUM MEDIA DIRECTION Dubai UNITED ARAB EMIRATES
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
MUSHROOM N' SWISS COLLECTION
HARDEE'S / MUSHROOM N' SWISS
‿ AND US Dubai UNITED ARAB EMIRATES
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THIS IS US
TARAJI MOBILE / MOBILE SUBSCRIPTION
WUNDERMAN THOMPSON Tunis TUNISIA
CRAZY LOVE
MINISTRY OF TOURISM / MINISTRY OF TOURISM CAMPAIGN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHICKENSTOCK
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
CHOCAPOLOGIES
KAYU BAKEHOUSE / KAYU CHOCOLATE
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
IKEA CHANGING MOMENTS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
FRIENDLY ALERT
MARS WRIGLEY / EXTRA CHEWING GUM
VMLY&R Dubai UNITED ARAB EMIRATES
ARABS TO MARS
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC
VMLY&R Dubai UNITED ARAB EMIRATES
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES
BDC - SHADOW WARRIORS
BANQUE DU CAIRE / BANQUE DU CAIRE
KIJAMII Cairo EGYPT
ARAMCO LIFE – A BOLD APPROACH TO EMPLOYEE EXPERIENCE
ARAMCO / ARAMCO LIFE
AKQA Copenhagen DENMARK
THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
MOSHAYA FAMILY ANIMATION
ALMARAI / ALMARAI LONG-LIFE JUICES
SPARK FOUNDRY Riyadh SAUDI ARABIA
MEET SARHA
STC / 5G NETWORK
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA