2022 Winners & Shortlists

Cultural / Context information for the jury

Not applicable - Global insight/problem.

Tell the jury about the illustration.

We set out to design utterly irresistible chocolate - apologies. Trolls, cyberbullies and body shamers became our inspiration. We decided to take some of their hate messages, vitriolic comments, inappropriate and rude use of emojis to form the basis of three beautifully designed chocolate bars. We tried to show how the words can affect the victims of online abuse. Each design needed to stand alone but equally form part of a 'perfect' set. The outer packaging is conceptual too. When someone receives the personalised chocolate box, they see a story with the thumbs down, turning to thumbs up, a turd/shit turning into a smile, and a heartbreak turning into a whole heart. The multiplicity of the visual is metaphoric to the amount of hate or love we can give on social media, and the same has a domino effect. So why not sugarcoat our words and actions.