| Brand | SWITCH TV |
| Product/Service | SWITCH TV |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Outdoor |
|
Idea Creation
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
|
Production
|
DEJAVU Dubai, UNITED ARAB EMIRATES
|
Cultural / Context information for the jury
Switch TV provides linear channels you can consume from your mobile phone or tablets, accessing it anywhere and anytime.
The idea behind our campaign is to bring to life two elements at once:
The live TV layer comes to life with a frameless TV shape only composed by the action and type of content you could be watching.
And the versatility of it, showing people enjoying Switch TV in the most random of spots since it’s Live and can be accessed anywhere and anytime.
We have adapted that thinking to three different fields of channels one can enjoy,
Sports, Animal documentaries, and action movies with a Sci-Fi twist.
Tell the jury about the illustration.
Switch TV provides linear channels you can consume from your mobile phone or tablets, accessing it anywhere and anytime.
The idea behind our campaign is to bring to life two elements at once:
The live TV layer comes to life with a frameless TV shape only composed by the action and type of content you could be watching.
And the versatility of it, showing people enjoying Switch TV in the most random of spots since it’s Live and can be accessed anywhere and anytime.
We have adapted that thinking to three different fields of channels one can enjoy,
Sports, Animal documentaries, and action movies with a Sci-Fi twist.
Credits
| Fouad Bou Mansour |
Impact BBDO |
Managing Director |
| Ali Zein |
Impact BBDO |
Executive Creative Director |
| Ali Rez |
Impact BBDO |
Executive Creative Director |
| Akram Dohjoka |
Impact BBDO |
Creative Director |
| Dennis Silveira |
Impact BBDO |
Art Director |
| Tamer Kashuqa |
Impact BBDO |
Art Director |
| Jean George Prince |
Impact BBDO |
Copywriter |
| Hicham El Gamal |
Impact BBDO |
Group Account Director |
| Mustafa Kushalgadhwala |
Impact BBDO |
Animator |
| Rurik Furio |
Impact BBDO |
Retoucher |
| Ali Elsebaie |
Impact BBDO |
Finalizer |
| Nadeem Sha |
Impact BBDO |
Traffic Manager |
| Christopher Lindhorst |
Christopher Lindhorst |
Photographer |
| Pedro ‘Lambuja’ Ferreira |
Pedro ‘Lambuja’ Ferreira |
Illustrator |
| Mohammad Al Misfer |
Etisalat |
VP Brand and Communications |
| Mohamed Hafez |
Etisalat |
SVP Brand and Communications |
| Mahmoud Farwiz |
Etisalat |
Director of Campaigns Management |
| Hakam Nour Eldin |
Etisalat |
Senior Manager Campaigns Management |
