| Brand | CLOROX |
| Product/Service | CLOROX STAIN REMOVER |
| Entrant | HORIZON FCB Dubai, UNITED ARAB EMIRATES |
| Category | Print & Publishing |
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Idea Creation
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HORIZON FCB Dubai, UNITED ARAB EMIRATES
|
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Media Placement
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BPN Dubai, UNITED ARAB EMIRATES
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Production
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HORIZON FCB Dubai, UNITED ARAB EMIRATES
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Post Production
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HORIZON FCB Dubai, UNITED ARAB EMIRATES
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Tell the jury about the art direction.
Our ad featured macro shots of fabrics & laundry labels. To make these visuals eye-catching, we chose fabrics with powerful colours, really focused on the detail of the different fabrics, and used striking angles. Each visual is uniquely related to a specific fabric (cotton & wool)
We replaced the icons on the laundry label with a complex CGI equation, we maintained the same fabric texture of the original label.
The laundry icons in the headline lockup are related to the fabric and the icons that appear on the original label.
Credits
| Mazen Jawad |
Horizon Holdings |
CEO |
| Reham Mufleh |
Horizon FCB Dubai |
General Manager |
| Rodrigo Leal Rodrigues |
Horizon FCB Dubai |
Creative Director |
| Fady Youssef Rofaeel |
Horizon FCB Dubai |
Associate Creative Director |
| Lucy Elder |
Horizon FCB Dubai |
Senior Copywriter |
| Muhammad Abid |
Horizon FCB Dubai |
Senior Graphic Designer |
| Sabine Saade |
Horizon FCB Dubai |
Senior Account Executive |
| Rosemarie Jimenez |
Horizon FCB Dubai |
Traffic Manager |
| George Rechdan |
The Clorox Company |
Marketing Director Gulf & AMEA Clorox Studio Leader |
| Ana Udrica |
The Clorox Company |
Associate Director Brand Engagement |
| Jaz khan |
The Clorox Company |
General Manager Saudi Arabia |
| Claude Azark |
The Clorox Company |
General Manager Gulf |
| Marcela Carrillo |
The Clorox Company |
Marketing Director AMEA |
| Mahdi Al Husseini |
The Clorox Company |
Marketing Director KSA |
| Faisal Halawani |
The Clorox Company |
Marketing Manager KSA |
| Sohaila Aljabri |
The Clorox Company |
Brand Engagement Manager |
| Aya Abudawood |
The Clorox Company |
Brand Engagement Assistant |
