2022 Winners & Shortlists

OMAN

BrandJEEP MIDDLE EAST
Product/ServiceWRANGLER RUBICON 392
EntrantSCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES
CategoryOutdoor
Idea Creation SCIENCE & SUNSHINE Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

n/a

Translation. Provide a full English translation of any text.

n/a

Tell the jury about the photography. Do not name the photographer.

Our region is full of wild and rugged landscapes. For the ‘Rewild Yourself’ poster campaign we wanted to capture the wildness of these places and show them in a way most people have never seen. From above. The series of wild earth posters were created using satellite imagery and each one was accompanied by coordinates for those that wanted to venture out to the exact locations. To create the images we scouted locations across the different countries in our region and worked with satellite companies to procure the images. There is something evocative and beautiful when you see deserts, wadis, mountains and flatlands from above, so we let the beauty of the images do the heavy lifting - the topography, the vivid colours, the shapes through the different terrains inviting you to rewild yourself in these places with the new Wrangler Rubicon 392.

Credits

Name Company Role
Nadine Ghossoub Science & Sunshine Chief Executive Officer
Ash Chagla Science & Sunshine Creative Director / Copywriter
Wael Baytamouni Science & Sunshine Associate Creative Director / Art Director
Ram Prasad Science & Sunshine Art Director
Steven Khoury Science & Sunshine Senior Account Manager
Myriam Ghazal Science & Sunshine Senior Account Manager
Moussa El Fakih Science & Sunshine Account Executive
Benjamin Grant Overview Imagery by Overview / Source Imagery by Maxar
Jan Erik Waider n/a Photography Retoucher
Melhem Najm Stellantis Middle East Head of Marketing and Digital Middle-East & Africa
Cristina Guida La Licata Stellantis Middle East Head of Marketing Communications - Jeep
Lyda Camargo Stellantis Middle East Brand Marketing & Product Manager - Jeep
Lara Ayoub Agha Stellantis Middle East Head of Social Media and Content Production