2022 Winners & Shortlists

Cultural / Context information for the jury

please watch the case film To introduce Hardee’s iconic Mushroom & Swiss sauce to GEN-Z, we needed a new way to be noticed beyond a regular LTO campaign and promotion. As a challenger brand we just didn’t have the media firepower of our competitors. We turned the sauce into the world’s newest, coolest, hippest fashion brand — called MUSHROOM & SWISS.

Translation. Provide a full English translation of any text.

please watch the case film

Tell the jury about the art direction.

please watch the case film We hired a young streetwear fashion designer to design a full collection, using the two ingredients as the central inspiration within each piece. We then hired a Vogue director (Augusta Quaynor) to shoot our campaign. We launched the collection during Dubai Fashion Week, and it sold out in minutes — immediately becoming collectors’ items - setting Ebay