2022 Winners & Shortlists

Title Brand Product / Service Medium Entrant Company Location Award
A01 OTC Oral Medicines
COFFIN SUPPLY SYNDICATE
PHENOMENA BOUTIQUE AGENCY / COFFINS
Film: Cinema, TV and Digital Film Content PHENOMENA Beirut LEBANON
EVERYDAY BRUFEN AR
ABBOTT EGYPT / BRUFEN
Film Craft: Script MEDIA REPUBLIC ADVERTISING SERVICES Cairo EGYPT
A05 Health & Wellness Tech
AUDIO COACH: 5 KILOS AND GO
GULF HEALTH COUNCIL / HEALTHY LIFESTYLE PRODUCT
Radio & Audio GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
WALK & TALK
STC / HEALTH APPLICATION
Mobile WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
B01 Brand-led Education & Awareness
NOT LAZINESS
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
Print & Publishing: Standard SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
NOT PROCRASTINATION
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
Print & Publishing: Standard SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
NOT SLACKING
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
Print & Publishing: Standard SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
READ THE LABEL
BARAKAT / JUICES
Industry Craft: Art Direction HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
READ THE LABEL
BARAKAT / JUICES
Brand Experience & Activation HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
MINI ROUNDABOUT
MINI / MINI
Brand Experience & Activation SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
Direct IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
Industry Craft: Art Direction IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
Outdoor: Ambient IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
Brand Experience & Activation IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE WIDER WEB
ETISALAT / ETISALAT
Brand Experience & Activation IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE WIDER WEB
ETISALAT / ETISALAT
Digital Craft: User Experience (UX) IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
THE WIDER WEB
ETISALAT / ETISALAT
Direct IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
THE WIDER WEB
ETISALAT / ETISALAT
Use of Technology IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
DESPAIR NO MORE
TENA / TENA
Brand Experience & Activation IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
DESPAIR NO MORE
TENA / TENA
Branded Content & Entertainment: Film, TV and Online Film Content IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
DESPAIR NO MORE
TENA / TENA
PR IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
DR.DAUGHTER-IN-LAW
SHAN FOODS / SHAN FOODS
Branded Content & Entertainment: Digital & Social IMPACT BBDO Dubai UNITED ARAB EMIRATES
DR.DAUGHTER-IN-LAW
SHAN FOODS / SHAN FOODS
Film: Cinema, TV and Digital Film Content IMPACT BBDO Dubai UNITED ARAB EMIRATES
RUNWAY AT DXB
ADIDAS / ADIDAS
Brand Experience & Activation IMPACT BBDO Dubai UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
Branded Content & Entertainment: Film, TV and Online Film Content TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
Film Craft: Direction TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
Brand Experience & Activation LEO BURNETT Riyadh SAUDI ARABIA
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
Direct LEO BURNETT Riyadh SAUDI ARABIA
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
Product Innovation LEO BURNETT Riyadh SAUDI ARABIA
WALK & TALK
STC / HEALTH APPLICATION
Mobile WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
CHEF
MTV / MTV VACCINATION CAMPAIGN
Film: Cinema, TV and Digital Film Content TBWA\RAAD Beirut LEBANON
DRIVER
MTV / MTV VACCINATION CAMPAIGN
Film: Cinema, TV and Digital Film Content TBWA\RAAD Beirut LEBANON
DON'T IGNORE RED
MSD BIOPHARMACEUTICAL COMPANY / BLADDER CANCER AWARENESS
Film Craft: Production Design / Art Direction PHENOMENA Beirut LEBANON
B02 Non-profit / Foundation-led Education & Awareness
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
Direct HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
Branded Content & Entertainment: Digital & Social HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
Industry Craft: Art Direction HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
YMCA SELF CHECK
FRIENDS OF CANCER PATIENTS / BREAST CANCER AWARENESS MONTH
Industry Craft: Illustration HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
KEEP AN EYE ON WHAT I EAT
GULF HEALTH COUNCIL / CHILDREN’S NUTRITION AWARENESS
Branded Content & Entertainment: Digital & Social GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
WHAT MENTAL HEALTH NEEDS
GULF HEALTH COUNCIL / MENTAL HEALTH AWARENESS
Branded Content & Entertainment: Digital & Social GULF HEALTH COUNCIL Riyadh SAUDI ARABIA
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
Direct TBWA\RAAD Beirut LEBANON
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
Integrated Campaign TBWA\RAAD Beirut LEBANON
Silver
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
PR TBWA\RAAD Beirut LEBANON
B03 Fundraising & Advocacy
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
Branded Content & Entertainment: Digital & Social GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
Direct GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Bronze
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
PR GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
C01 Corporate Image & Communication
HIDDEN GYMS
GYMKUMA / GYMKUMA ACTIVEWEAR
Outdoor: Ambient WUNDERMAN THOMPSON Amman JORDAN
Short List
C02 Health Services & Facilities
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
Branded Content & Entertainment: Live Experience TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
Integrated Campaign TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES
NOT LAZINESS
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
Print & Publishing: Standard SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES
NOT PROCRASTINATION
TECOM GROUP / DUBAI SCIENCE PARK / DUBAI SCIENCE PARK
Print & Publishing: Standard SERVICEPLAN MIDDLE EAST Dubai UNITED ARAB EMIRATES