2022 Winners & Shortlists

DRIVER

BrandMTV
Product/ServiceMTV VACCINATION CAMPAIGN
EntrantTBWA\RAAD Beirut, LEBANON
CategoryBrand-led Education & Awareness
Idea Creation TBWA\RAAD Beirut, LEBANON
Production WONDERFUL PRODUCTIONS Beirut, LEBANON

Write a short summary of what happens in the film

Of the five million Lebanese people in the country, all of them consider themselves to be experts at something. Cooking, singing, running, photographing, writing, diving, climbing, nail-polishing, cleaning, piloting. Thousands of experts in hundreds of different subjects. When everyone was offering their own input on how to best protect yourself from Covid, instead of telling people to stop giving out medical advice or refuting their suggestions, MTV encouraged people to be the experts they were, in all fields. Instead of calling “bullsh@t” on every conversation – a strategy that sometimes backfires and puts people off – MTV agreed that all of them were experts. Yes. You and me, we can all be experts. But leave medicine and medical advice to the real doctors.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Georges Kyrillos TBWA\RAAD Creative Director
Jad Chidiac TBWA\RAAD Senior Art Director
Nour Christidi TBWA\RAAD Copywriter
Pia Haddad TBWA\RAAD Copywriter
Ricardo Gasparian TBWA\RAAD Strategy
Emad Doughan TBWA\RAAD Head of Digital
Mira El Fil TBWA\RAAD Junior Designer
Romy Abdelnour TBWA\RAAD PR & Communications
Nelly Chahwan TBWA\RAAD Producer
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
André Chammas - Film Director
Habib Ghobril MTV Lebanon Client
Jean Nakhoul MTV Lebanon Executive Producer
Links
Website URL   |   Video URL