2022 Winners & Shortlists

READ THE LABEL

BrandBARAKAT
Product/ServiceJUICES
EntrantHAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
CategoryBrand-led Education & Awareness
Idea Creation HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES
Production HAVAS MIDDLE EAST Dubai, UNITED ARAB EMIRATES

Tell the jury about the art direction.

We stripped everything out from the Barakat bottles - product claims, images, slogans - and left on it only what matters: the ingredients label. As simple as it can be - just our products. Just fruit, with zero additives or preservatives.

Credits

Name Company Role
Fabio Silveira Havas Middle East General Manager
Joao Medeiros Havas Middle East Executive Creative Director
Serena Abi Aad Havas Middle East Creative Director
Anshuman Bhattacharya Havas Middle East Associate Creative Director
Jonathan Cruz Havas Middle East Jonathan Cruz
Michele De Iuliis Havas Middle East Art Director
David Sanchez Havas Middle East Copywriter
Farah El Batawi Havas Middle East Social Media Executive
Reef Hujaji Havas Middle East Social Media Executive
Ahmad Raslan Havas Middle East Content Creator
Omar Yasser Havas Middle East Designer
Daisy Sawaya Havas Middle East Account Director
Lara Fatho Havas Middle East Account Executive
Srilakshmi Mukkavilli Barakat Head of Marketing
Links
Supporting Webpage