2022 Winners & Shortlists

STUCK

BrandDUBAI SCIENCE PARK
Product/ServicePARALYSIS AWARENESS
EntrantTECOM GROUP - DUBAI SCIENCE PARK, UNITED ARAB EMIRATES
CategoryBrand-led Education & Awareness
Idea Creation FP7 McCANN Dubai, UNITED ARAB EMIRATES
Idea Creation 2 McCANN HEALTH Dubai, UNITED ARAB EMIRATES
Media Placement FP7 McCANN Dubai, UNITED ARAB EMIRATES
Media Placement 2 McCANN HEALTH Dubai, UNITED ARAB EMIRATES
PR TECOM GROUP - DUBAI SCIENCE PARK, UNITED ARAB EMIRATES
PR 2 FP7 McCANN Dubai, UNITED ARAB EMIRATES
PR 3 McCANN HEALTH Dubai, UNITED ARAB EMIRATES
Production FEEL PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Post Production FEEL PRODUCTIONS Dubai, UNITED ARAB EMIRATES
Post Production 2 MANGOJAM STUDIO FZ LLC Dubai, UNITED ARAB EMIRATES
Additional Company DEJAVU Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

Influencers, in the UAE across age groups and nationalities, attend a film screening in cinemas. But their entertainment experience needs to wait, as they are constricted in their cinema seats and watch a shot of a ceiling lights. For over 5 minutes, nothing changes visually. The clock ticks unsettlingly, the tubelights’ drone buzzes, and sounds of the environment fill the seconds - until a child walks in, revealing this was how it felt to be paralyzed every day of the year, and there was hope in preventing and managing paralysis with Dubai Science Park. With a haunting call-to-action from a young girl (cast from 1013 profiles) who typifies the constrictive nature of the film's premise, and unnerving sound design that helps intensify the situation, the 365-second film gives an insight into the horror of paralysis - by offering a glimpse through the eyes of someone who is paralyzed, 365-days-a-year.

Tell the jury anything relevant about the direction. Do not name the director.

“STUCK”, a 365-second film directed to be chilling, constrictive and unsettling, shares what being paralyzed feels like. Visually, we didn't find the right hospital, so created a constrictive environment in a studio. Lighting was bleak, demonstrating the reality the person on the bed was going through, adding to the eeriness. For casting, a child would create the disruptive, emotional impact. We couldn’t fly child actors from abroad due to COVID-19 restrictions. So, we cast regionally, scouting 1013 child profiles across 5 leading casting agencies, and in an 8-year-old girl, we found the perfect fit for the film, with appeal we needed. Getting a child to understand the gravity of paralysis and perform was a challenge. The sound was designed to create a feeling of restlessness - the ticking of the clock, the drone-like buzz of the tubelights, the ambient sounds in a hospital, life support machine and the gentle breathing.

Credits

Name Company Role
Marwan Abdulaziz Janahi Dubai Science Park Managing Director
Reem Shabaan Tecom Business Districts Executive Director
Saad Yusuf Tecom Business Districts Director of Marketing and Events
Amy Elaskary Dubai Science Park Marketing Manager
Tahaab Rais FP7 McCann MENAT Concept & Idea
Tahaab Rais FP7 McCann MENAT Film Director
Tahaab Rais FP7 McCann MENAT Writer
Saad Yusuf Tecom Business Districts Writer
Aeyaz Hassan Dejavu Dubai Director Of Photography
Sandip Shivtarker FEEL Productions Executive Producer
Manasvi Gosalia Dejavu Dubai Executive Producer
Angee Ibrahim FEEL Productions Producer
Jayvee Banaag FEEL Productions Post Production Producer
Zera Azmi N/A Hair and Make-up Artist
Ebin . FEEL Productions Editor
Swapnil Patole (ICG) Famous Studios Ltd. Chief Colourist
Karen Kamel McCann Health Dubai General Manager
Fouad Abdel Malak FP7 McCann Dubai Regional Executive Creative Director
Tahaab Rais FP7 McCann MENAT Regional Head of Strategy
Prajakta More McCann Health Dubai Associate Creative Director
Prajakta More McCann Health Dubai Writer
Aditi Shah McCann Health Dubai Art Director
Richa Kavalekar McCann Health Dubai Principal Medical Writer
Syed Shuja FP7 McCann Dubai Designer
Inaan Budhiraja McCann Health Dubai Senior Business Development Executive
Wilbur D’costa MangoJam Studio Executive Producer
Joe Najm MangoJam Studio Sound Designer
Ashraf Muhammedunny FP7 McCann Dubai Case Editor, Motion Artist, Videography