2022 Winners & Shortlists

DR.DAUGHTER-IN-LAW

BrandSHAN FOODS
Product/ServiceSHAN FOODS
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryBrand-led Education & Awareness
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Placement MEDIACOM MENA Dubai, UNITED ARAB EMIRATES
PR TEAM REACTIVATE Dubai, UNITED ARAB EMIRATES
Production BBDO PAKISTAN Lahore, PAKISTAN
Production 2 STIMULUS PRODUCTIONS Karachi, PAKISTAN

Write a short summary of what happens in the film

Our film begins with the start of any doctor’s career: the white coat ceremony, a ritual in every medical school featuring the Hippocrates Oath. We took the oath a step forward, modifying the words repeated as the voice of the society. While the doctor repeats the words, “I, as a doctor, will dedicate my life to serve humanity, my patients’ health will be my priority” we hear society’s version of the oath in the mother-in-law’s voice, “She, as a doctor daughter in law will dedicate her life to her kitchen. Her utmost priority will be what she cooks everyday”. After this hard-hitting contrast, we eventually showcased the transformation of the mother-in-law in the same film.

Credits

Name Company Role
Dani Richa Impact BBDO CEO and Chairman
Azeem Afzal Impact BBDO CEO
Ali Rez Impact BBDO Executive Creative Director
Marie Claire Maalouf Impact BBDO Executive Creative Director
Osama Siddiq Impact BBDO Associate Creative Director
Archna Singh Impact BBDO Writer
Moiz Khan Impact BBDO Associate Creative Director
Murtaza Talib Impact BBDO Resource & Operations Manager
Atiya Zaidi BBDO Pakistan Managing Director
Sophia Waheed Impact BBDO Account Executive
Sami Qahar Stimulus Produuctions Executive Producer
M. Zohaib Hussain Stimulus Produuctions Producer
Raza Humayun BBDO Pakistan Creative Manager
Muhammad Saad Hussain BBDO Pakistan Art Director
Asfandyar Khan BBDO Pakistan Account Director
Waqar Khurram Saleem BBDO Pakistan Account Manager
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