2022 Winners & Shortlists

THE SOCIAL DISTANCING PRAYER MAT

Silver Lynx

Demo Film

Presentation Image

BrandDETTOL
Product/ServiceDETTOL
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryBrand-led Education & Awareness
Idea Creation IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Media Placement ADCOM LEO BURNETT Karachi, PAKISTAN
PR PH SOLUTIONS PK Karachi, PAKISTAN
Production BBDO PAKISTAN Lahore, PAKISTAN
Production 2 STP FILM Lahore, PAKISTAN

Write a short summary of what happens in the ambient execution or campaign.

To build social distancing amongst mosque-visitors during the pandemic, we widened the individual Islamic prayer mat from 70cm to 220cm with a message imprinted amongst its motif that reminds worshippers to maintain a safe distance. The mat was launched during Eid, when millions pray together.

Credits

Name Company Role
Dani Richa Impact BBDO CEO and Chairman
Azeem Afzal Impact BBDO CEO
Ali Rez Impact BBDO Executive Creative Director
Marie Claire Maalouf Impact BBDO Executive Creative Director
Sebastian Roland Impact BBDO Strategy Director
Murtaza Talib Impact BBDO Resource & Operations Manager
Hassaan Aftaab Impact BBDO Art Director
Bijoy Purayil Impact BBDO Art Director
Osama Siddiq Impact BBDO Associate Creative Director
Jithesh Narayanan Impact BBDO Designer
Shabir Shahan Impact BBDO Designer
Faryal Ali Impact BBDO Associate Creative Director
Sebastian Pavone Impact BBDO Dubai 3D artist
Ali Rez Impact BBDO Writer
Sarah Tareen STP Film Director
S Izmerai Durrani STP Film Producer
Abubakar Khalil STP Film Editor
Abdur Rehman STP Film DOP Lighting Cameraman
Atiya Zaidi BBDO Pakistan Managing Director / Executive Creative Director
Haseeb Akram BBDO Pakistan Creative Director
Alize Munir BBDO Pakistan Head of Social
Raza Humayun BBDO Pakistan Creative Manager
Faseeh Abdullah BBDO Pakistan Community Manager
Saad Hussain BBDO Pakistan Associate Art Director