2022 Winners & Shortlists

HIDDEN GYMS

Short List
BrandGYMKUMA
Product/ServiceGYMKUMA ACTIVEWEAR
EntrantWUNDERMAN THOMPSON Amman, JORDAN
CategoryCorporate Image & Communication
Idea Creation WUNDERMAN THOMPSON Amman, JORDAN

Write a short summary of what happens in the ambient execution or campaign.

Instead of using traditional outdoor for our launch. We identified urban locations that works as an exercise venue, then we branded the city with the most recognizable urban tool: informative street plaques that guide pedestrians with a custom-made exercise plan made for each location.

Credits

Name Company Role
Chafic Haddad Wunderman Thompson Chief Creative Officer
Basel Jumaa Wunderman Thompson / JWT Amman Executive Creative Director
Raya Abu Jaber J. Walter Thompson Amman Sr. Art Director
Yasmina Khorma J. Walter Thompson Amman Jr. Art Director
Mohammad Al Nazer J. Walter Thompson Amman Sr. Art Director
Dina Alshaikh J. Walter Thompson Amman Copywriter
Jude Batayneh J. Walter Thompson Amman Copywriter
Rula AlKhadra J.Walter Thompson Amman Managing Director
Talal Qarrain J.Walter Thompson Amman CEO
Sami AlFarah J. Walter Thompson Amman Associate Business Director
Haneen Dababneh J. Walter Thompson Amman Sr. Account Executive
Jude Nabulsi J. Walter Thompson Amman Sr. Account Executive
Ismail Manasra J.Walter Thompson Amman Project Manager