2022 Winners & Shortlists

THE MACABRE DICTIONARY OF VIRGINITY TESTING

Grand Prix
BrandM.A.L.I - MAROC
Product/ServiceMALI
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryGrand Prix for Good
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Additional Company SPECTRUM PUBLISHING & PRINT SOLUTIONS Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Women’s virginity as a concept is surrounded by myths, misplaced concepts and patriarchal meanings. It entrenches gender inequality by holding girls to a different sexual responsibility and standard than boys, and rewardins harmful stereotypes. Virginity tests have been labelled a violation of human rights against women by the UN since 2018. But under the Moroccan Penal Code, Article 488 is a law that does not yet provide effective protection against rape if a woman cannot prove that she was a virgin before the crime. M.A.L.I. aimed to raise consciousness around this taboo and help debunking its myths.
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