2022 Winners & Shortlists

CAROUSEL

BrandMINISTRY OF HEALTH EGYPT
Product/ServiceTHE ADDICTION AND ABUSE FUND
EntrantMINISTRY OF EDUCATION AND TECHNICAL EDUCATION Cairo, EGYPT
CategoryDirection
Idea Creation MEDIAHUB Cairo, EGYPT
Media Placement MEDIAHUB Cairo, EGYPT
PR MEDIAHUB Cairo, EGYPT
Production NEO PRODUCTIONS Cairo, EGYPT
Production 2 NEO PRODUCTIONS Cairo, EGYPT
Post Production MONKEYS Cairo, EGYPT
Additional Company MINISTRY OF SOCIAL SOLIDARITY/ADDICTION AND ABUSE FUND Giza, EGYPT

Write a short summary of what happens in the film

One Hell of a Ride is an Egyptian drug awareness film that depicts the sad and emotional journey of drug abuse. A young teenager is strapped on a rollercoaster, ecstatic and screaming in joy during the first half of the film - until at one moment he looks worn out, tired, regretful, broken and bruised. In the end, the rollercoaster metaphor hits the viewer with the reality of drug addiction.

Cultural / Context information for the jury

The film is universal in its core as drug addiction is a global problem. However, with Egypt drug addicts mainly being teenagers, we needed to find an activity (the rollercoaster ride) and the cast (young adolescents) to star in the film.

Tell the jury anything relevant about the direction. Do not name the director.

It was vital show the young drug users that we understand their pain and that we understand the highs and lows of substance abuse. And more importantly, we needed to exert a ‘rollercoaster’ of emotions for the viewers in the film in less than a minute. The sudden switch from the ecstasy of drugs to the downward spiral of drugs came in an instant, so that it hit the viewer right to the core. We did this by focusing on every element in the film: A meticulous cast and cast coaching, a relevant metaphor for drug abuse (theme park ride), the expressive sound design and even the vibrant colours switching to a depressing black and white midway through the film. The first half of the copy seemed extremely fast, yet the second half seemed extremely chilling and slow – though they were both the same exact duration.

Credits

Name Company Role
Ahmed Hussine Self Employed creative director
Amr El Haddad Self Employed creative director
Mohamed Ghazy Self Employed copywriter
Amr Abdallah Self Employed Special Effects Make-up
Rasha Abu-rish Neo Productions executive producer
Hosny Ali The Garage sound design arrangement
Nadeem Aref Self Employed focuspuller
Bebo Ashraf Neo Productions production team
Sherif Attia Neo Productions head of production
Ahmed Baskota Self Employed grip
Amr Berri Self Employed assistant director
Mahmoud Eissa Neo Productions production manager
Omar El Badry Media Hub agency team
Taher El Khateeb Media Hub agency team
Yasmine El Tazi Self Employed wardrobe stylist
Youssef Fakharany Self Employed assistant director
Mohamed Fathi (Eshta) Self Employed gaffer
Ali Ghali Monkeys CGI team
Mahmoud Ghali Monkeys CGI team
Youssef Ghali Monkeys CGI team
Mohab Hamdy Neo Productions production team
Tarek Hamzawy Neo Productions production team
Mohamed Hashem Neo Productions production team
Ahmed Hosny Self Employed assistant director
Ahmed Hussein Self Employed Film Director
Salma Khattab Neo Productions line producer
Weal Mahfouz Self Employed shooting board illustrator
Badr Mazen Media Hub agency team
Amr Rabee Barbershop editor
Omar Seven Target Casting Agency casting agency
Ahmed Tahoun Self Employed director of photography
Ahmed Yehia Ghali Monkeys CGI team
Ali Yehia Ghali Self Employed color grading
Ali Zakaria Ghali Self Employed music composer
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