| Brand | EXPO 2020 DUBAI |
| Product/Service | EXPO 2020 DUBAI THEME SONG |
| Entrant | WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES |
| Category | Direction |
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Idea Creation
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WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES
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Production
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WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES
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Post Production
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WHAT IF CREATIVE STUDIO Dubai, UNITED ARAB EMIRATES
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Write a short summary of what happens in the film
This is Our Time is the Official Theme Song of Expo 2020 Dubai. The song and music video capture the spirit of an entire nation, its people, and offers hope for uniting the world. A compilation of scenes where people are walking from all over the world to Expo 2020 Dubai.
Cultural / Context information for the jury
The performers are 3 of the most known singers in the UAE and Middle East.
Hussain Al Jassmi is one of the most famous UAE music composers/singers. Mayssa Karaa is a Lebanese American singer-songwriter; and Almas, also Emirati, is one of the most rising stars in the middle east.
Tell the jury anything relevant about the direction. Do not name the director.
For this pitch we went with someone young - who represents the future. Our client absolutely loved the fresh approach to the treatment, and put their support behind it 100%. This allowed us a lot of freedom to produce something special, which we believe culminated into a great music video.
Credits
| Nasrallah Saad |
WHAT IF Creative Studio |
Executive Producer |
| Hugo Narciso |
WHAT IF Creative Studio |
Executive Producer |
| Elena Ozova |
WHAT IF Creative Studio |
Post Producer |
Links
Social Media URL