Brand | MAGDI YACOUB HEART FOUNDATION |
Product/Service | MAGDI YACOUB HEART FOUNDATION |
Entrant | TAREK NOUR ADVERTISING Cairo, EGYPT |
Category | Script |
Idea Creation
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TAREK NOUR ADVERTISING Cairo, EGYPT
|
Media Placement
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TAREK NOUR ADVERTISING Cairo, EGYPT
|
Write a short summary of what happens in the film
As children, the first thing we all wrote is our names and ever since then we have had the urge to leave a mark with our name on everything, The film plays on that insight by showing different names written on wide spectrum of objects in a realistic human way that everyone can relate to, with a script reading out the names with wordplay to tell that story. ending with how all those names are erased by time. Then showing how your name can stand the test of time by donating a brick that holds your name forever to build MYF’s new heart hospital.
Cultural / Context information for the jury
Arabic/Egyptian names have very expressive meanings as they are mostly made up from verbs and adjectives. That's what inspired us to write a wordplay based script using the names we see throughout the film to best express our concept.
Provide the full film script in English.
Note: The Arabic names in the scripts are between brackets next to their meaning in english.
Our name is the first 'Badge' (Wissam) we receive
We write it down to leave a 'Memory' (Zekra)
Cause we find 'Pride' (Fakhr) in it
With it we gift our 'Loved ones' (Habib)
The ones that are truly 'Precious' (Aziz)
And if we ever got to make just one 'Wish' (Omneya) in 'Life' (Dunya)
We would wish for it to be 'Imperishable' (Khaled)
But no matter how long our 'Life' (Omar) is
It won’t 'Live' (Ayesh) forever
That’s why we write it on everything, but time erases it
Long live the names, that have a Nobel (Samy) goal. Leave a mark with your name on something that lives, and gives a chance to many hearts to live.
Donate a brick to build to new MYF heart center in Cairo, a brick that holds your name forever.
"Magdi Yacoub Heart Foundation"
Credits
Ahmed Hamdallah |
Tarek Nour Advertising |
Creative Director |
Sherif Doss |
Tarek Nour Advertising |
Creative Director |
Mahmoud Gahallah |
Tarek Nour Advertising |
Senior Copywriter |
Begad Hassan |
Tarek Nour Advertising |
Art Director |
Alaa Mansour |
Tarek Nour Advertising |
Art Director |
Hazem Elsaadani |
Tarek Nour Advertising |
MD |
Nihal Nashed |
Tarek Nour Advertising |
Group Account Director |