2022 Winners & Shortlists

THE "BUY- BUY" LOOP

BrandVALU
Product/ServiceVALU- FINNTECH SOLUTIONS
EntrantTAREK NOUR ADVERTISING Cairo, EGYPT
CategoryScript
Idea Creation TAREK NOUR ADVERTISING Cairo, EGYPT
Media Placement TAREK NOUR ADVERTISING Cairo, EGYPT

Write a short summary of what happens in the film

The film starring famous celebrity star Ruby takes us on a seamless journey of purchases that start with her buying a cup of coffee, which later leads to her all the way to a total bathroom renovation. The film aims to best portray the infamous ‘buy buy loop’ that always starts by buying something you need, then buying something that goes well with it and then buying something that complements both things and so on, which always results in you paying way more than what you signed up for. That’s why you should leave the cash and use VALU and pay for everything in installments.

Provide the full film script in English.

Used to buying coffee everyday? you could put your mind to ease and buy a coffee machine, but for the coffee you machine, you’ll need to buy beans, grinder, filters and mugs all those will need a coffee corner. To set vibe for the coffee corner you’ll get books, and more books. Diving deep into reading will lead you to read a book called “Exercise is the key to open the door to success”, exercise needs a gym membership, the gym membership needs a gym outfit, the gym outfit calls for the gym selfie, the gym selfie will expose a little pimple, the pimple requires a seaweed mask at a beauty salon Where experts will recommend a strict skincare routine, For which you’ll need to buy a derma roller, silicon brush, and brightening serum, oh you got a bath bomb as a gift!! The bomb sure needs a bigger bathtub, “Oh God” bigger bathtub?!! You'll definitely need to remodel the whole bathroom A purchase leads to another But you can pay anything in installments with ValU over 36 months with 20% cashback. Keep the cash and pay with ValU

Credits

Name Company Role
Basel Eldeeb Tarek Nour Advertising CEO & Partner
Ahmed Hamdalla DDB Egypt Creative Director and Director
Sherif Doss Tarek Nour Advertising Creative Director & Director
Hazem Elsaadani Tarek Nour Advertising Marketing Director & Business Development Director
Mahmoud Gahallah Tarek Nour Advertising Senior Copywriter
Begad Hassan Tarek Nour Advertising Art Director
Yasmin Marwan Tarek Nour Advertising Art Director
Nihal Nashed Tarek Nour Advertising Group Account Director
Layla Ramadan Tarek Nour Advertising Senior Account Executive