2022 Winners & Shortlists

Write a short summary of what happens in the film

The film starring famous celebrity star Ruby takes us on a seamless journey of purchases that start with her buying a cup of coffee, which later leads to her all the way to a total bathroom renovation. The film aims to best portray the infamous ‘buy buy loop’ that always starts by buying something you need, then buying something that goes well with it and then buying something that complements both things and so on, which always results in you paying way more than what you signed up for. That’s why you should leave the cash and use VALU and pay for everything in installments.

Tell the jury anything relevant about the direction. Do not name the director.

The film’s style is fast, intense and dynamic where edit and camera movement are king as they take the viewer on a fun rollercoaster ride with no sharp cuts but with a series of seamless transitions that were timed by the second and done live. With camera tricks, extreme zooms and hidden cuts we treated the film like a music video and wanted the film to be as fun as Tiktok video.