2022 Winners & Shortlists

ORANGE AFCON | FATTOUH

BrandORANGE EGYPT FOR TELECOMMUNICATIONS
Product/ServiceAFCON- FOOTBALL PLAYERS
EntrantTAREK NOUR ADVERTISING Cairo, EGYPT
CategoryScript
Idea Creation TAREK NOUR ADVERTISING Cairo, EGYPT
Production KAY-OH PRODUCTIONS Giza, EGYPT

Write a short summary of what happens in the film

The film revolves around Ahmed Fattouh, the Egyptian National Team full back who orders a plate of fries at a diner but is met by a concerned waiter who decides to give him a plate of grilled vegetables instead. This is because Egypt is about to play in the African Cup of Nations which we haven’t won in 11 years, and the waiter is worried about the players diet habits.

Cultural / Context information for the jury

Egypt is the most successful and decorated team in the history of Africa - but we’ve been quite dire in the tournament for 11 years, and this led the fans to become quite disheartened and anxious about this years participation. In short, the entire nation was giving out vibes that this cup is non-negotiable, and we need to have a good showing. And Egyptians are quite big on humor, and quite intrusive in the players’ personal lives so we had to communicate that in our main idea, tagline and our films.

Provide the full film script in English.

The player: Thank you The waiter: Oh, Captain Fatouh! how are you? The player: Everything’s great The waiter: Emad, hand me the veggies The player: But I ordered fries!! The waiter: Give them to the captain here The player: I ordered fries!! The waiter: Fries have a hight fat percentage The player: We’re allowed a few cheat meals The waiter: Ok, and we’ve got a few counter attackes ahead to us we want to win, Right, coach? You’ll love the vegetables, Bon Appetit, let’s go Emad The player: I’m won’t eat them,I swear I won’t eat them, Please I want my fries Women in another table: Eat your vegetables, so you can win us the cup The player: Thanks for your opinion The player: Please I want the fries!! I won’t eat the veggies Vo Anything for the 8th Bring it home Orange The official sponsor of the African cup of nations

Credits

Name Company Role
Basel Eldeeb Tarek Nour Advertising CEO & Partner at Tarek Nour Holding Group
Ahmed Hamdallah Tarek Nour Advertising Creative Director
Mohamed Zoheir Tarek Nour Advertising Associate Creative Director
Islam Khaled Tarek Nour Advertising Senior Copywriter
Ahmed Abdelrahman Tarek Nour Advertising Graphic Designer
Hazem Elsaadani Tarek Nour Advertising Managing Director
Donia Kassem Tarek Nour Advertising Account Director
Clara Alfred Tarek Nour Advertising Account Executive
Amr El Hadad Kay Oh Productions Director
Ingy El Mor Kay Oh Productions Stylist
Amr Rabee The Barber Shop Editor
Amr Mekky The Barber Shop Editor
Wael Mandour Kay Oh Productions 1st Assistant Director
Mostafa Yahia Kay Oh Productions 2nd Assistant Director
Mahmoud Ali The Barber Shop Coloring & Grading
Links
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