2022 Winners & Shortlists

Write a short summary of what happens in the film

A regular customer is looking around the dessert store, he then notices a delicious dessert being packed by the salesman which intrigues him to ask “what is this thing?” Suddenly the mood shifts into a theatrical hypnotizing environment where the salesman describes it layer by layer with all the mouth-watering food words that encourages the customer to buy one right away, only to find out that it's the last piece, causing the guy to burst into tears for losing it.

Cultural / Context information for the jury

Ramadan is the time of the year that everyone in Egypt waits for, it’s considered a yearly tradition for Egyptian people to gather up for iftar on one table filled with plenty of food and afterwards they gather to eat dessert and watch TV shows, which are a staple on the holy month. It is also an essential ritual for guests to bring desserts when invited to Iftar; this often results in an unofficial and friendly contest between guests for who can bring the best dessert.

Provide the full film script in English.

Customer: what’s that? Seller: that’s….. “Bram Mamoulll”, a layer of sweet soaked semolina cake goldish as sun rays Customer: sun rays!! Seller: filled with biscuit cream blonde as Rapunzel’s hair Customer: Rapunzel’s hair!! Seller: With bits of crunchy biscuits on top, sprinkled like a scent bottle “ft ft ft “ Customer: ft ft ft.. Can I have one? Seller : it’s our last one Customer: Noooo Demo When you cave go to La Poire Get a taste of new handmade desserts with out of this world recipes La Poire…. Sweet dreams