2022 Winners & Shortlists

BREAK FREE

Short List
BrandSAMSUNG
Product/ServiceGALAXY Z FOLD3
EntrantLEO BURNETT Dubai, UNITED ARAB EMIRATES
CategoryEditing
Idea Creation LEO BURNETT Dubai, UNITED ARAB EMIRATES
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

To give the music video that element of extreme stress and claustrophobia, we needed to create a large number, yet seamless, fast-cuts of the problems one faces with a smaller phone. The transitions between scenes were all connected to one another, giving the feel the entire video was done in one epic shot. This was also helped with the fact that the entire music video was shot using the Samsung phone – making it easier to be mobile and move from scene to scene in a dynamic way.

Credits

Name Company Role
Kalpesh Patanker Leo Burnett Chief Creative Officer
Danielle Jammal Leo Burnett Group Communications Director
Harsh Kocher Leo Burnett Communications Manager
Shereen Mostafa Leo Burnett Head of A/V Production
Samer Shoueiry Publicis Communications Chief Executive Officer
Joelle Jammal Leo burnett Deputy Managing Director
Prihan Farrag Samsung Senior Manager
Sherif Salem Samsung Head of Department Egypt
Hameer Farouq Leo Burnett Copywriter
Ahmed Hussein Good People Films Director
Kamal Samy Good People Films DOP
Sherif Magdi Good People Films Music Composer
Khaled Zaki Good People Films Executive Producer
Mahmoud Derbala Good People Films Head of Production
Chantal El Haber Good People Films Producer
Riyana Khatib Good People Films Line Producer
Waled Abdel Salam Good People Films Production Manager
Omar Alaa Good People Films Art Director
Dina Nadim Good People Films Wardrobe Stylist
Amr berry Good People Films 1st Assistant Director
Mohamed Sakr Good People Films 2nd Assistant Director
Mohamed Sakr Good People Films 2nd Assistant Director
Hussein Aziz Good People Films Post Producer
Karim Mira Lizard Colorist
Amr Rabee Barbershop Editor
Hosni Ali The Garage Sound Design
Links
Video URL