2022 Winners & Shortlists

Write a short summary of what happens in the film

‘Break Free’ was shot using the Samsung Z Fold 3. Something that hasn’t been done before in the region. Because the camera is light and small, it becomes extremely mobile and you can move it anywhere, and you can move it really fast. This helped us to shoot the music video in a very dynamic way with extremely quick cuts. We also starred the mega comedian Ahmed Helmy in a way he’s never been seen before (in a war zone and on a basketball court) – and complemented him with a cast that would actually fit the target audience of the Samsung Z Fold 3.

Cultural / Context information for the jury

We are a 100M population country and we are much more adding to us GCC and Levant, we are in the middle of the clutter every single day, it’s part of us; in the streets, in the public transportations, at work, EVERYWHERE! We linked the main USP this mobile has which is a bigger screen in order to deliver the message that you need to break free from the clutter and get away from the norm in a lighthearted way in our film

Tell the jury anything relevant about the direction. Do not name the director.

Tiktok is everything right now, GenZ spends most of their day there, it’s going mad, so we thought of creating a 1-minute TikTok film, lots of cool cuts and transitions that serve our idea and the story we want to tell. Each transition takes the viewer to a totally different scene in a totally new area in the sequence of the film. But to shoot such a film with this enormous amount of transitions/ almost impossible shooting angles we had to think of a solution because the ordinary big Alexa won’t help us at all, so we decided to shoot