2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
B03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES BKP MEDIA GROUP
Dubai
UNITED ARAB EMIRATES
CELEBRATE EVERY MOMENT
ALULA / FESTIVAL MARKETING
LEO BURNETT Riyadh SAUDI ARABIA DEJAVU
Dubai
UNITED ARAB EMIRATES
JUMIA BLACK FRIDAY
JUMIA / BLACK FRIDAY
VMLY&R Dubai UNITED ARAB EMIRATES VMLY&R
Dubai
BLACK RHINO
Beirut
FILM CLINIC PRODUCTION SERVICING
Cairo
UNITED ARAB EMIRATES
LEBANON
EGYPT
A WINTER THROUGH MY EYES
UAE GOVERNMENT MEDIA OFFICE / WORLD'S COOLEST WINTER: UAE'S WINTER TOURISM CAMPAIGN
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
THE TIME IS NOW
ABU DHABI TOURISM / ABU DHABI TOURISM
IMPACT BBDO Dubai UNITED ARAB EMIRATES THE GOLDMINE FILMS
Dubai
UNITED ARAB EMIRATES
MAMA BEAR
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
LEBANON
IKEA CHANGING MOMENTS
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES BIG KAHUNA FILMS
Dubai
UNITED ARAB EMIRATES
EPISODE 1: THE WORLD IS HERE
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
EPISODE 2: THE BEST PEOPLE ARE FOOD PEOPLE
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
EPISODE 3: THE WORLD ON STAGE
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
EPISODE 4: THE MAGIC OF IDEAS
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
EPISODE 5: PLANET OF THE PEOPLE
EXPO 2020 DUBAI / EXPO 2020 DUBAI
MEMAC OGILVY Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
UNITED ARAB EMIRATES
SO LONG SAD SANDWICH
ELMENUS / ELMENUS MOBILE APPLICATION
AWKWARD ADS Cairo EGYPT AWKWARD ADS
Cairo
EGYPT
B04 Media / Entertainment
THE UPSET DIRECTOR - HYUNDAI SUV LINEUP
HYUNDAI / HYUNDAI SUV LINEUP
INNOCEAN Dubai UNITED ARAB EMIRATES CENTRAL FILMS
Dubai
UNITED ARAB EMIRATES
PERFECT BALANCE
HYUNDAI MOTOR COMPANY / HYUNDAI CARS
INNOCEAN Dubai UNITED ARAB EMIRATES FM FILMS PTY LTD
Ermington NSW 2115 Australia
AUSTRALIA
ROLLING STONE: ROCKIN’ MAMAS
ROLLING STONE MAGAZINE / ROLLING STONE MAGAZINE
GOOD PEOPLE FILMS Cairo EGYPT GOOD PEOPLE FILMS
Cairo
MOVIE MAGIC INTERNATIONAL
Milan
EGYPT
ITALY
Grand Prix
B05 Consumer Services / Business to Business
V-HUB
VODAFONE EGYPT / V-HUB DIGITAL SOLUTIONS
WUNDERMAN THOMPSON Cairo EGYPT THE TALKIES
Cairo
EGYPT
LAST WORDS INSURANCE
NASCO / NASCO INSURANCE
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HOTDOGGERS
DU / DU FMS WIRELESS
TBWA\RAAD Dubai UNITED ARAB EMIRATES BIGFOOT ENTERTAINMENT
Dubai
UNITED ARAB EMIRATES
LISE
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
Short List
ESTHER
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
Short List
TRAVEL CARD
FIRST ABU DHABI BANK / FAB TRAVEL CARD
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES JOY FILMS
Dubai
SONIDO ANTRO
Miami
UNITED ARAB EMIRATES
USA
KEEP YOUR COUCH OFF THE SIDELINES
ALEXBANK / ALEXBANK LIVERPOOL CLUB CARDS
WUNDERMAN THOMPSON Cairo EGYPT ASAP PRODUCTIONS
Cairo
MADAM FILMS LTD
London
EGYPT
UNITED KINGDOM
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
JEELNA
ZAIN JORDAN / ZAIN JEELNA PLATFORM
ADPRO COMMUNICATIONS Amman JORDAN GOOD PEOPLE FILMS
Cairo
EGYPT
HUMAN MOTORBIKE
VIRTUZONE / FREE ZONE REFERRAL PROGRAM
MISFITS Dubai UNITED ARAB EMIRATES MISFITS
Dubai
UNITED ARAB EMIRATES
TRANSFORMATION’S MVP
STCPAY / DIGITAL WALLET
STC PAY Riyadh SAUDI ARABIA PILCROW CREATIVE HOUSE
Riyadh
SAUDI ARABIA
CASH IS IN SESSION
MONEYFELLOWS / MONEYFELLOWS MOBILE APPLICATION
EVERYONE Cairo EGYPT EVERYONE
Cairo
EGYPT
A LICENSE TO BILL
MONEYFELLOWS / MONEYFELLOWS MOBILE APPLICATION
EVERYONE Cairo EGYPT EVERYONE
Cairo
EGYPT
PREGNANCY FARES
MONEYFELLOWS / MONEYFELLOWS MOBILE APPLICATION
EVERYONE Cairo EGYPT EVERYONE
Cairo
EGYPT
B06 Not-for-profit / Charity / Government
Anjo
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
LEBANON
SOCIAL MEDIA VS. ISAAC NEWTON
THE KING ABDULAZIZ CENTER FOR WORLD CULTURE AN INITIATIVE BY ARAMCO / SYNC BY ITHRA
LEO BURNETT Riyadh SAUDI ARABIA FILMWORKS
Dubai
UNITED ARAB EMIRATES
SOCIAL MEDIA VS. AMADEUS MOZART
THE KING ABDULAZIZ CENTER FOR WORLD CULTURE AN INITIATIVE BY ARAMCO / SYNC BY ITHRA
LEO BURNETT Riyadh SAUDI ARABIA FILMWORKS
Dubai
UNITED ARAB EMIRATES
SOCIAL MEDIA VS. LEONARDO DAVINCI
THE KING ABDULAZIZ CENTER FOR WORLD CULTURE AN INITIATIVE BY ARAMCO / SYNC BY ITHRA
LEO BURNETT Riyadh SAUDI ARABIA FILMWORKS
Dubai
UNITED ARAB EMIRATES
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
TECH AND OLD PEOPLE
MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY / DIGITAL LITERACY
MINISTRY OF COMMUNICATION AND INFORMATION TECHNOLOGY Riyadh SAUDI ARABIA AFLAM PRODUCTIONS
Riyadh
SAUDI ARABIA
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
SHADEN
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
EYEDIA PRODUCTION
Sarba
LEBANON
STEPHANIE
GENDER EQUALITY NGO / ABAAD RESOURCE CENTER FOR GENDER EQUALITY
LEO BURNETT Beirut LEBANON LEO BURNETT
Beirut
EYEDIA PRODUCTION
Sarba
LEBANON
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
C01 Viral Film
REFRAMING THE FUTURE
ADIDAS / SPORTSWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
NJD - A CHANCE YOU DON'T WANT TO MISS
NJD / REAL ESTATE
THE HUB ADVERTISING Cairo EGYPT THE HUB ADVERTISING
Cairo
EGYPT
DRIVE2EXTREMES
PORSCHE / PORSCHE TAYCAN CROSS TURISMO
KEKO FZ-LLC Dubai UNITED ARAB EMIRATES KEKO FZ-LLC
Dubai
Stoked FZ LLC
Dubai
UNITED ARAB EMIRATES
SOCIAL MEDIA VS. LEONARDO DAVINCI
THE KING ABDULAZIZ CENTER FOR WORLD CULTURE AN INITIATIVE BY ARAMCO / SYNC BY ITHRA
LEO BURNETT Riyadh SAUDI ARABIA FILMWORKS
Dubai
UNITED ARAB EMIRATES
SOCIAL MEDIA VS. ISAAC NEWTON
THE KING ABDULAZIZ CENTER FOR WORLD CULTURE AN INITIATIVE BY ARAMCO / SYNC BY ITHRA
LEO BURNETT Riyadh SAUDI ARABIA FILMWORKS
Dubai
UNITED ARAB EMIRATES
SAVE YOUR POCKET ASSOCIATION
ZAIN / TELECOMMUNICATIONS
LEO BURNETT Riyadh SAUDI ARABIA TELFAZ11
Dubai
UNITED ARAB EMIRATES
SOCIAL MEDIA VS. AMADEUS MOZART
THE KING ABDULAZIZ CENTER FOR WORLD CULTURE AN INITIATIVE BY ARAMCO / SYNC BY ITHRA
LEO BURNETT Riyadh SAUDI ARABIA FILMWORKS
Dubai
UNITED ARAB EMIRATES
REWILD YOURSELF
JEEP MIDDLE EAST / WRANGLER RUBICON 392
SCIENCE & SUNSHINE Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES
MAMA BEAR
VODAFONE / VODAFONE CASH
MONKEYS IN TUXEDOS LLC cairo EGYPT
STAYIN ON YAS
YAS ISLAND ABU DHABI / STAY AND PLAY
MOMENTUM MENA Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
UNITED ARAB EMIRATES