2022 Winners & Shortlists

LAST WORDS INSURANCE

BrandNASCO
Product/ServiceNASCO INSURANCE
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryConsumer Services / Business to Business
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement OMD Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the film

The film is a powerful compilation of the videos recorded from some of our clients, who opted to use the ass-on on they life insurance policy. Emotional, human, breathtaking, the film showcases the most beautiful messages, saved in the cloud and owned by the policy beneficiary as NFTs, the words that they would say to their loved ones in case of the unexpected event of their passing away.

Cultural / Context information for the jury

Dubai is one of the best cities in the world to live in: calm, safe, profitable. Is the place where people live so comfortable that they may never think in getting life insurance. To promote our life insurance policy in a more human way, we decided to offer them what no other policy can: love, hope, joy. By recording the most beautiful messages, they saved their last words to the ones they love.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Joe Lahham TBWA\RAAD Managing Director
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Alex Pineda TBWA\RAAD Executive Creative Director
Jim Robbins TBWA\RAAD Executive Creative Director
Sandeep Fernandes TBWA\RAAD Creative Director
Sumanth Wilkins TBWA\RAAD Associate Creative Director
Rijin Kunnath TBWA\RAAD Design
Leo Paul TBWA\RAAD Design
Jose-Paolo Rayco TBWA\RAAD Content
Mehwish Rafi TBWA\RAAD Planning Director
Fadi Debian TBWA\RAAD Client Servicing
Romy Abdelnour TBWA\RAAD PR & Communications
Zain Mir TBWA\RAAD Front End Developer
Ezzat Habra TBWA\RAAD Traffic
Naveen Madurakariyan TBWA\RAAD Traffic
Saleh Ghazal OMD UAE Media Placement
Paoula Abou Sleimane OMD Media Placement
Mohammad Abdel Razzak OMD Media Placement
Gabriel Salame OMD Media Placement
Gina Maayeh OMD Media Placement