2022 Winners & Shortlists

SCAM FREE LOANS

Short List
BrandEMIRATES NBD
Product/ServiceLOANS & LIABILITIES
EntrantIMPACT BBDO Cairo, EGYPT
CategoryOnline: Fiction & Non-Fiction
Idea Creation IMPACT BBDO Cairo, EGYPT
Idea Creation 2 IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Production NOJARA PRODUCTIONS Cairo, EGYPT
Production 2 AHMED TAREK YEHIA MUSIC STUDIO Cairo, EGYPT

Write a short summary of what happens in the film

The film follows our hero (Abdel Bassit Hamouda who is a very famous local singer) in different situation where he has been tricked and singing a song about how everything now has a catch. So our hero takes us thorugh different situation where he didn’t see the catch, and got tricked. The situation starts with his girlfriend leaving him for a cooler man. Then in the middle we see different purchasing situations where he bumps into what he thought great offers but gets tricked at the end. Then we close the copy with the girlfriend getting back to our hero and then she finds out that the hero is not the celebrity he is someone who is acting to be him to get with her, he was a catch.

Credits

Name Company Role
Ahmed ElKeiy ImpactBBDO Lead senior creative
Amr El Haddad Nojara Directing the film
Tarek Akil Impact, BBDO Strategy & Head of Account Management
May Mohsen ImpactBBDO Agency Producer
Amr Lotfy ImpactBBDO Business lead
Mohamed Abbas ImpactBBDO Cairo Lead Creative
Mohamed Metwally ImpactBBDO Copywriter
Hassan Mohamed ImpactBBDO Art Director and Visualizer
Ibrahim Hadidy ImpactBBDO Art Director and Visualizer
Miriam Edward ImpactBBDO Account Lead
Farida Bashary ImpactBBDO Account Lead
Ali Rez ImpactBBDO Executive Creative Director
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