2022 Winners & Shortlists

I'M A NICE GUY

Silver Lynx
BrandPEPSI
Product/ServiceMIRINDA
EntrantELEPHANT Cairo, EGYPT
CategoryConsumer Goods
Idea Creation ELEPHANT Cairo, EGYPT
Production GOOD PEOPLE FILMS Cairo, EGYPT

Write a short summary of what happens in the film

this campaign is the launch of two new Mirinda flavors. we took a slightly humorous route with the idea, in which our hero claims that one flavor is great, and the other one not so much, leaving it up to the consumer to taste both and decide. The visual approach we took is a bit of a satirical one, inspired by Persian and oriental rugs, with their famous detailed scenes (often times hunting scenes).

Credits

Name Company Role
Maged Nassar Elephant Creative Director
Marwa Khalifa Elephant Associate Creative Director
Farah Sultan Elephant Associate Creative Director
Maged Nassar Good People Films Director
Ahmed Tahoun Good People Films DOP Lighting Cameraman
Amr Berri Good People Films First Assistant Director
Khaled Zaki Good People Films Executive Producer
Mahmoud Derbala Good People Films Head of Production
Karim Osman Good People Films Producer
Aya Abdel Fatah Good People Films Post Producer
Amr Rabie The Barber Shop Editor
Major Tom Major Tom Music
Tariq Ali Zanad GFX
Karim Mira Lucid Colorist
Nada Kamel Elephant General Manager
Rime El Sisi Elephant Account Manager
Haya Bassiouni Pepsico Senior Marketing Director