2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Consumer Goods
HARVEST: DADS' LEGENDARY FAVA BEANS
HARVEST FOODS CO. / HARVEST FOODS CO.
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
I'M A NICE GUY
PEPSI / MIRINDA
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Silver
MG6..FASTER THAN LIFE
MG / MG6
DDB EGYPT Cairo EGYPT KAY-OH PRODUCTIONS
Giza
EGYPT
Short List
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BEYOND THE SURFACE
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
Short List
A05 Consumer Services / Business to Business
SCAM FREE LOANS
EMIRATES NBD / LOANS & LIABILITIES
IMPACT BBDO Cairo EGYPT NOJARA PRODUCTIONS
Cairo
AHMED TAREK YEHIA MUSIC STUDIO
Cairo
EGYPT
Bronze
KEEP YOUR COUCH OFF THE SIDELINES
ALEXBANK / ALEXBANK LIVERPOOL CLUB CARDS
WUNDERMAN THOMPSON Cairo EGYPT ASAP PRODUCTIONS
Cairo
MADAM FILMS LTD
London
EGYPT
UNITED KINGDOM
Short List
A06 Not-for-profit / Charity / Government
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS - ENGLISH
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES NNC
Sharjah
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Gold
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS - ARABIC
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
B01 Consumer Goods
DRIVE2EXTREMES
PORSCHE / PORSCHE TAYCAN CROSS TURISMO
KEKO FZ-LLC Dubai UNITED ARAB EMIRATES KEKO FZ-LLC
Dubai
Stoked FZ LLC
Dubai
UNITED ARAB EMIRATES
Short List
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES RUSH FILMS
Dubai
UNITED ARAB EMIRATES
Short List
HARVEST: DADS' LEGENDARY FAVA BEANS
HARVEST FOODS CO. / HARVEST FOODS CO.
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
B04 Media / Entertainment
ROLLING STONE: ROCKIN’ MAMAS
ROLLING STONE MAGAZINE / ROLLING STONE MAGAZINE
GOOD PEOPLE FILMS Cairo EGYPT GOOD PEOPLE FILMS
Cairo
MOVIE MAGIC INTERNATIONAL
Milan
EGYPT
ITALY
Grand Prix
B05 Consumer Services / Business to Business
ESTHER
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
Short List
LISE
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
Short List
B06 Not-for-profit / Charity / Government
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Short List
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
C01 Viral Film
ROLLING STONE: ROCKIN’ MAMAS
ROLLING STONE MAGAZINE / ROLLING STONE MAGAZINE
GOOD PEOPLE FILMS Cairo EGYPT GOOD PEOPLE FILMS
Cairo
MOVIE MAGIC INTERNATIONAL
Milan
EGYPT
ITALY
Gold
IF YOU'RE INTO SOMETHING, YOU ARE INTO BOOKS
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
ELEPHANT Cairo EGYPT GOOD PEOPLE FILMS
Cairo
EGYPT
Short List
E01 Cinema & Theatrical: Fiction & Non-Fiction
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
E03 Online: Fiction & Non-Fiction
SCAM FREE LOANS
EMIRATES NBD / LOANS & LIABILITIES
IMPACT BBDO Cairo EGYPT NOJARA PRODUCTIONS
Cairo
AHMED TAREK YEHIA MUSIC STUDIO
Cairo
EGYPT
Short List
E04 Series: Fiction & Non-Fiction
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Short List
F01 Use of Film
STUCK
DUBAI SCIENCE PARK / PARALYSIS AWARENESS
TECOM GROUP - DUBAI SCIENCE PARK UNITED ARAB EMIRATES FEEL PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Short List
G01 Local Brand
SCAM FREE LOANS
EMIRATES NBD / LOANS & LIABILITIES
IMPACT BBDO Cairo EGYPT NOJARA PRODUCTIONS
Cairo
AHMED TAREK YEHIA MUSIC STUDIO
Cairo
EGYPT
Short List
G04 Social Behaviour & Cultural Insight
ORANGE - ANYTHING FOR THE 8TH, BRING IT HOME
ORANGE EGYPT FOR TELECOMMUNICATIONS / AFCON- FOOTBALL PLAYERS
TAREK NOUR ADVERTISING Cairo EGYPT KAY-OH PRODUCTIONS
Giza
EGYPT
Bronze
IF YOU'RE INTO SOMETHING, YOU'RE INTO BOOKS
SHARJAH BOOK AUTHORITY / SHARJAH BOOK AUTHORITY
SHARJAH BOOK AUTHORITY UNITED ARAB EMIRATES NNC
Sharjah
GOOD PEOPLE FILMS
Cairo
UNITED ARAB EMIRATES
EGYPT
Bronze
BEYOND THE SURFACE
ADIDAS / SWIMWEAR
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES LA COSA
Dubai
UNITED ARAB EMIRATES
Bronze
ABU BENTI
MAX FASHION / MAX FASHION
TBWA\RAAD Dubai UNITED ARAB EMIRATES RUSH FILMS
Dubai
UNITED ARAB EMIRATES
Short List
CONFUSING WEEKEND
SNICKERS / SNICKERS
IMPACT BBDO Dubai UNITED ARAB EMIRATES IMPACT BBDO
Dubai
ANGHAMI
Dubai
UNITED ARAB EMIRATES
Short List
G05 Breakthrough on a Budget
REACT FOR REAL
ICRC / CHARITY
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Silver
G06 Corporate Purpose & Social Responsibility
THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION
TBWA\RAAD Dubai UNITED ARAB EMIRATES DEJAVU
Dubai
STUDIO NUTS
Rio De Janeiro
UNITED ARAB EMIRATES
BRAZIL
Bronze
IT'S POSSIBLE
UAE GOVERNMENT MEDIA OFFICE / IT'S POSSIBLE DOCU-SERIES
VIRTUE WORLDWIDE Dubai UNITED ARAB EMIRATES WHAT IF CREATIVE STUDIO
Dubai
UNITED ARAB EMIRATES
Short List
MAMA BEAR
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES TRUFFLE FILM
Beirut
LEBANON
Short List