2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A03 Travel, Leisure, Retail, Restaurants & Fast Food Chains
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
A04 Media / Entertainment
THE NEW NATIONAL ANTHEM EDITION
ANNAHAR / ANNAHAR NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
A05 Consumer Services / Business to Business
#EVERYONE'SKINGDOM
MOBILY / MOBILY
M&C SAATCHI Dubai UNITED ARAB EMIRATES
Short List
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
A06 Not-for-profit / Charity / Government
BLOOD UNITY
DONNER SANG COMPTER / ASHURA
FP7 McCANN Dubai UNITED ARAB EMIRATES
Gold
B01 Single Market
AS FAR AS WE GO
ALMOSAFER / RAMADAN POV
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
B03 Creative Effectiveness for Good
BLOOD UNITY
DONNER SANG COMPTER / ASHURA
FP7 McCANN Dubai UNITED ARAB EMIRATES
Gold
C02 Acquisition & Retention
DREAM NUMBER
LOTO LIBANAIS / LOTTERY
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Bronze
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Silver
C03 Real-time Response
ASTRONOMICAL SALES
MASTERCARD / FESTIVE SEASON ACQUISITION
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
C05 Collaboration
BLOOD UNITY
DONNER SANG COMPTER / ASHURA
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
C06 Breakthrough on a Budget
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
C07 Challenger Brand
AS FAR AS WE GO
ALMOSAFER / RAMADAN POV
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
C08 Market Disruption
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List