2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
C03 Real-time Response
DUREX EVERY DAY
DUREX / CONDOMS
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
C05 Collaboration
BLOOD UNITY
DONNER SANG COMPTER / ASHURA
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
GIVE THE VOICE A BREAK
NESTLÉ / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
C06 Breakthrough on a Budget
A DAD'S JOB
HOME CENTRE / FATHER'S DAY & BEYOND
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
DUREX EVERY DAY
DUREX / CONDOMS
HAVAS MIDDLE EAST Dubai UNITED ARAB EMIRATES
THE KING OF INTERNET
CONNECT / CONNECT INTERNET SERVICES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
WHO DID IT FIRST? MCDONALD'S VS. ALEXANDER WANG
MCDONALD'S / MCDONALD'S ICONIC PAPER BAG
LEO BURNETT Riyadh SAUDI ARABIA
EQUALITY SPELL CHECK
LENOVO / ELECTRONICS
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
DEAR NEIGHBOR
BOSE / HEADPHONES
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THE DOPPELGANGER
BURGER KING / FOOD & BEVERAGE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
C07 Challenger Brand
AS FAR AS WE GO
ALMOSAFER / RAMADAN POV
FP7 McCANN Dubai UNITED ARAB EMIRATES
Bronze
#EVERYONE'SKINGDOM
MOBILY / MOBILY
M&C SAATCHI Dubai UNITED ARAB EMIRATES
PAY CUT WHOPPER
BURGER KING / RESTAURANT
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
C08 Market Disruption
EQUALITY SPELL CHECK
LENOVO / ELECTRONICS
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / HEADPHONES
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Short List
HIGHWAY GALLERY
LOUVRE ABU DHABI / INSTITUTIONAL
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#SHEDRIVES
NISSAN SAUDI ARABIA / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES