2022 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
G04 Social Behaviour & Cultural Insight
WAITOGRAPHER
HILTON / HILTON
TBWA\RAAD Dubai UNITED ARAB EMIRATES
TASTE OF EUROPE
NEW HOPE FOUNDATION BELGIUM / TINE SARDINES
WUNDERMAN THOMPSON Casablanca MOROCCO
FEMININE ARABIC
TWITTER / TWITTER
VMLY&R Dubai UNITED ARAB EMIRATES
THE DONATION PLATE
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE 100 MILLION MEALS INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE SOCIAL DISTANCING PRAYER MAT
DETTOL / DETTOL
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DESPAIR NO MORE
TENA / TENA
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Grand Prix
G05 Breakthrough on a Budget
TREATFAILS
OREO / OREO RECIPES
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES
MY 1ST SPACESUIT
UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
100 METERS BLIND
SAIF BELHASA HOLDING / BELHASA DRIVING CENTER
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE UNEXPECTED REROUTE
STC / CUSTOMER EXPERIENCE
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
G06 Corporate Purpose & Social Responsibility
THE MACABRE DICTIONARY OF VIRGINITY TESTING
M.A.L.I - MAROC / MALI
TBWA\RAAD Dubai UNITED ARAB EMIRATES
#WEAREUNBREAKABLE
MTV LEBANON / MTV
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN
TBWA\RAAD Beirut LEBANON
LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
HERE'S TO BEIRUT
BEIRUT HERITAGE INITIATIVE (BHI) / HERE'S TO BEIRUT HANDCRAFTED GLASSES
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE THREE QUARTER PIZZA BOX
EMIRATES RED CRESCENT / EMIRATES RED CRESCENT
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
TASTE OF EUROPE
NEW HOPE FOUNDATION BELGIUM / TINE SARDINES
WUNDERMAN THOMPSON Casablanca MOROCCO
HOW TO GROW RICH DURING THE PANDEMIC
EMIRATES NBD / PUBLIC SERVICE AWARENESS
LEO BURNETT Dubai UNITED ARAB EMIRATES
THE INNOCENT TRUTH
ANNAHAR / ANNAHAR NEWSPAPER
IMPACT BBDO Beirut LEBANON
THE WARM WINTER LIVESTREAM
MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE WARM WINTER INITIATIVE
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THE WIDER WEB
ETISALAT / ETISALAT
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Gold
G07 Market Disruption
DON'T SLEEP ON IT
IKEA / BREAST CANCER AWARENESS - CUSHION
LEO BURNETT Riyadh SAUDI ARABIA