CREATION / REFRESH OF A BRAND IDENTITY
Brand | BOOPIN DMCC |
Product/Service | BRANDING |
Entrant | BOOPIN Dubai, UNITED ARAB EMIRATES |
Category | Creation / Refresh of a Brand Identity |
Idea Creation
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BOOPIN Dubai, UNITED ARAB EMIRATES
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Background
Situation:
Boopin has been in the creative and digital field for over 10 years. With an active and ever-growing market like Dubai, it was essential to re-position our company with a strong and solid value proposition that also reflects our internal core values and beliefs.
Brief:
To maintain the essence of our brand as creative humans rather than employees in the industry through revamping what represents us best: our brand.
Objectives:
To tell the story of our evolution as a company along with our long-term and new clients and people who have contributed to this success.
Budget:
N/A
Project scale and volume:
We invested in our people as we do best. We told our story through our social and digital platforms, and created different adaptations through emailers, videos, newsletters and ads.
Describe the creative idea (40% of vote)
Brand Relevance:
Being the creators of the brand, and having creative people who grew with the business, we know best how to keep our brand relevant to the growth of Boopin, not just in the UAE, but also around the world. We've extended our presence in Singapore, Hong Kong, Cochin, and Tirana, and currently expanding to northern Europe.
We aimed at reflecting the evolvement of the Boopin logo to represent the strength, boldness, and advancement of our people and solutions, showcasing an integrated approach.
Target Audience:
Our stakeholders, our clients, and our people.
Describe the execution (40% of vote)
The main brandmark revamp:
Emailers
Email signatures
Signways and interior branding
Social media content
Digital campaign
Print and indoor media
List the results (20% of vote)
Value Added to Brand:
Stronger brand recognition amongst peers, stakeholders, and potential clients
Value for Consumer:
A clearer, more straightforward message about our services, solutions, people, and technology. Raising awareness on all fronts across different industries in the region and around the world.
Reach/Cultural Impact:
The current focus of reach is within the UAE, and expanding this rebranding to our other branches in 2022
Sales and achievements:
While rebranding doesn’t necessarily reflect on sale, we have increased our reach to potential customers by 38% between Q2 of 2021 and Q1 of 2022
Credits
Qaiser Nawaz Hashmi |
Boopin |
Creative Director |
Dan Paolo R. Toledo |
Boopin |
Motion Graphic Designer |
Sahanas Khan |
Boopin |
Graphic Designer |
Fahad Muhammed |
Boopin |
UI/UX Designer |
Links
Website URL
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Social Media URL