2022 Winners & Shortlists

Background

EcoClean, a new and improved laundry detergent brand is about to launch, and coming from the well known and respected Jordanian manufacturer GIG: Giant industrial Group, we needed to show that it is powerful on almost every stain. At first, we wanted to reach the high influential people in the Jordanian market, then we will launch the product to the mass. we identified 40-50 influencers to DM them.

Describe the creative idea (40% of vote)

Stains...They're accidental, dirty, and messy They come in many shapes, colors, textures, and forms. They are annoying, and in most cases, hard to remove. Eco Clean developed a new and improved detergent that can take on almost any stain when used in the right way, and because we know stains far too well, we wanted to share our knowledge with everyone. So, EcoClean created the Staincyclopedia: The first ever encyclopedia that is made by combining paper with fabric pages smudged with the most common and hardest stains out there. Yes, real life stains. Resulting in a handmade, interactive, informative and pun-filled book.

Describe the execution (40% of vote)

Here’s what you’ll find inside the Staincyclopedia: more than 30 of the most common and hardest fabric stains all in one book. Each stain comes with a name, a story, and a step-by-step removal guide, followed by a page made of of real stained fabric that people can cut and try washing it out by following the instructions provided.

List the results (20% of vote)

This idea showcases the brand as an expert in everyday life stained situations and delivers useful information on how to handle them using a product that is actually effective. People will make use of this simple and easy tool to learn from and guide them when needed most. Simply, we didn't want to go the traditional way of showing before and after, but rather getting you to test on the “before” and see the “after” for yourself.