2022 Winners & Shortlists

/N C@DE WE TRU$T

Short List
BrandLA DEVELOPERS
Product/ServiceLA DEVELOPERS
Entrant‿ AND US Dubai, UNITED ARAB EMIRATES
CategoryCreation / Refresh of a Brand Identity
Idea Creation ‿ AND US Dubai, UNITED ARAB EMIRATES

Background

LA Developers is a west-coast Indy software development company specialising in tech strategy, solutions and execution. Software companies’ products are dry, complex and hyper-technical. While computer programming is as much a science as it is an art, it is rarely seen as cool or cutting edge. LA Developers wanted to develop a consumer-facing brand that glorified the technical aspects of what they do while still being relatable to non-technical consumers.

Describe the creative idea (40% of vote)

THE SOLUTION A brand identity that reflects the hidden craft, elegance and beauty of the computer coding language in an accessible way. Reimagining code as 21st century hieroglyphics

Describe the execution (40% of vote)

we created a communication system that echoed elements of computer code. Much like the computer code that inspired it, these elements are interchangeable and forever in flux, representing the forever evolving nature of the industry embedded in relatable and quirky brand expressions.

List the results (20% of vote)

x

Credits

Name Company Role
Fadi Yaish ‿ and us Creative Direction
Miguel Marti ‿ and us Idea and Design
Giovani Iregui ‿ and us Design and development
Sohil Gomaa ‿ and us Motion Designer
Steve De Lange ‿ and us Copywriter