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B01 Challenger Brand Strategy
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THE FLOWER OF YOUTH
MEMAAR AL MORSHEDY / MEGA RESIDENTIAL, TOURISTIC AND HOSPITALITY REAL ESTATE DEVELOPMENT IN THE NORTH COAST |
BUBBLEGUM ADVERTISING Cairo |
EGYPT |
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SORRY FOR RUINING YOUR CHILDHOOD FRIEND
XBOX / XBOX SERIES X |
XBOX Riyadh |
SAUDI ARABIA |
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PASTA ASSASSINS
LIAMO / LIAMO PASTA |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List
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LET THERE BE LIGHT
ENERGIZER / ENERGIZER PORTABLE LIGHTS |
CHEIL WORLDWIDE Dubai |
UNITED ARAB EMIRATES |
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DESPAIR NO MORE
TENA / TENA |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Bronze
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BIRELL MATE-SHIP REPOSITIONING CAMPAIGN
HEINEKEN EGYPT / BIRELL: PLAIN MALT BEVERAGE |
AL AHRAM BEVERAGES COMPANY Qalyubia, Cairo |
EGYPT |
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#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
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"IT WORKS", SAID LOCAL FOOD LEGENDS
KRAFT- HEINZ / SAUCES; TOMATO KETCHUP, MAYONNAISE |
BUBBLEGUM ADVERTISING Cairo |
EGYPT |
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B05 Corporate Purpose & Social Responsibility
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THE NOBLE SPEECH
WOMANITY FOUNDATION / WOMANITY FOUNDATION |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Short List
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THE INVISIBLE SALARY GAP
LECRAN / THE INVISIBLE SALARY GAP |
PUBLICIS MIDDLE EAST Dubai |
UNITED ARAB EMIRATES |
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THE ELECTIONS EDITION
AN NAHAR / AN NAHAR NEWSPAPER |
IMPACT BBDO Dubai |
UNITED ARAB EMIRATES |
Grand Prix
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TECH AND OLD PEOPLE
MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGY / DIGITAL LITERACY |
MINISTRY OF COMMUNICATION AND INFORMATION TECHNOLOGY Riyadh |
SAUDI ARABIA |
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PORTRAITS OF CHANGE
CASTROL / CASTROL MAGNATEC |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
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NOT BIGGER NOR SMALLER THAT WHAT YOU NEED
COMMUNICATIONS AND INFORMATION TECHNOLOGY COMMISSION / TELECOMMUNICATION AWARENESS |
COMMUNICATIONS AND INFORMATION TECHNOLOGY COMMISSION Riyadh |
SAUDI ARABIA |
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MAMA BEAR
AL FUTTAIM IKEA / IKEA |
MEMAC OGILVY Dubai |
UNITED ARAB EMIRATES |
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LOVE LOCAL SPACE FOR RENT
META / META SMBS PLATFORM |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
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KELNA DAKETRA
MTV / MTV VACCINATION CAMPAIGN |
TBWA\RAAD Beirut |
LEBANON |
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KEEP AN EYE ON WHAT I EAT
GULF HEALTH COUNCIL / CHILDREN’S NUTRITION AWARENESS |
GULF HEALTH COUNCIL Riyadh |
SAUDI ARABIA |
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HERE'S TO BEIRUT
BEIRUT HERITAGE INITIATIVE (BHI) / HERE'S TO BEIRUT HANDCRAFTED GLASSES |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
Gold
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FEMININE ARABIC
TWITTER / TWITTER |
VMLY&R Dubai |
UNITED ARAB EMIRATES |
Short List
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ANALYZE EID
DIGITAL RESEARCH COMPANY / RESEARCH SERVICES |
DRC |
SAUDI ARABIA |
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ABU BENTI
MAX FASHION / MAX FASHION |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
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#WEAREUNBREAKABLE
MTV LEBANON / MTV |
TBWA\RAAD Dubai |
UNITED ARAB EMIRATES |
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