2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Fast Moving Consumer Goods
MAZOON DAIRY MILK LAUNCH RADIO
MAZOON DAIRY / DAIRY
BPG Dubai UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
LINCOLN & KENNEDY
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
UMBERTO & UMBERTO
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
DA VINCI & EINSTEIN
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
CHARCOAL CHICKEN
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
FIRE BREATHER
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
DOG'S DINNER
MCDONLAD'S / MCDELIVERY
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
THE SIGHTING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
LOST CONTACT
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
Short List
THE LONGEST HOUR
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
BIG DRAMA
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Short List
BIG TRAGEDY
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Short List
BIG HORROR
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
A06 Consumer Services / Business to Business
DARK NIGHT RICES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOW RENTS
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PIE RATES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
A07 Not-for-profit / Charity / Government
NOT YOUR HONOR
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON BLACK RHINO
Beirut
LEBANON
A08 Corporate Social Responsibility (CSR) / Corporate Image
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
SONIDO ANTRO
Miami
JOY FILMS
Dubai
UNITED ARAB EMIRATES
USA
WATER LULLABY
BABYSHOP / BABYSHOP CSR
FP7 McCANN Dubai UNITED ARAB EMIRATES MUSE PRODUCTIONS
Johannesburg
SOUTH AFRICA
B01 Use of Radio & Audio as a Medium
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO ANGHAMI
Beirut
LEBANON
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES ANGHAMI
Dubai
UNITED ARAB EMIRATES
B02 Use of Audio Technology / Voice Activation
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES PIXEL PLUS MEDIA
Dubai
SONIDO ANTRO
Miami
JOY FILMS
Dubai
UNITED ARAB EMIRATES
USA
Silver
B03 Native Advertising
BURJER KINJ
BURGER KING / BRAND CAMPAIGN
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
B04 Branded Content / Podcasts
UNITED BY SHARE: HALA BEL HAYAT
MAJID AL FUTTAIM / SHARE REWARDS APP
SAATCHI & SAATCHI DUBAI UNITED ARAB EMIRATES DREAMBOX FILMS
Beirut
LAMBUJA
São Paulo
THE BASEMENT RECORDS
Cairo
LEBANON
BRAZIL
EGYPT
A WORLD WE DESERVE
BABYSHOP / RAMADAN AND COVID-19 CAMPAIGN
BABYSHOP Dubai UNITED ARAB EMIRATES FP7 McCANN
Dubai
UNITED ARAB EMIRATES
SAQR'S ECLIPSE
ABDUL LATEEF JAMEEL MOTORS - TOYOTA / LANDCRUISER, FJ CRUISER
KERNING CULTURES COMPANY Dubai UNITED ARAB EMIRATES KERNING CULTURES COMPANY
Dubai
UNITED ARAB EMIRATES
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
C01 Use of Music
FARMERS, OUR PRIDE
PEPSICO / PEPSICO INDIA
DIGITAS Dubai UNITED ARAB EMIRATES PRASHANT GODBOLE FILMS
Mumbai
INDIA
BANQUE MISR SON OF EGYPT
BANQUE MISR / BANQUE MISR CENTENNIAL CELEBRATION
AB\TBWA Cairo EGYPT AB\TBWA
Cairo
EGYPT
VIOLENCE COVER
INTERNAL SECURITY FORCES / ABAAD / ANTI-DOMSETIC-VIOLENCE
IMPACT BBDO Dubai UNITED ARAB EMIRATES ANGHAMI
Dubai
UNITED ARAB EMIRATES
C02 Sound Design
THE WAITING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
WATER LULLABY
BABYSHOP / BABYSHOP CSR
FP7 McCANN Dubai UNITED ARAB EMIRATES MUSE PRODUCTIONS
Johannesburg
SOUTH AFRICA
BIG DRAMA
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Bronze
BIG TRAGEDY
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Bronze
BIG HORROR
BABYSHOP / BABY APPAREL SALE
FP7 McCANN Dubai UNITED ARAB EMIRATES PRODUCE SOUND
Johannesburg
SOUTH AFRICA
Bronze
C03 Script
OMO DIRT IS GOOD “DYNAMIC AUDIO ADS” ON ANGHAMI
OMO - UNILEVER / OMO DETERGENT
UNILEVER Casablanca MOROCCO ANGHAMI
Beirut
LEBANON
UMBERTO & UMBERTO
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
LINCOLN & KENNEDY
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
DA VINCI & EINSTEIN
NISSAN MIDDLE EAST / NISSAN
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
THE NEW NATIONAL ANTHEM EDITION
AN-NAHAR / NEWSPAPER
IMPACT BBDO Dubai UNITED ARAB EMIRATES BOOMTOWN PRODUCTIONS
Dubai
UNITED ARAB EMIRATES
Grand Prix
THE SIGHTING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
THE LONGEST HOUR
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
Short List
DARK NIGHT RICES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
LOW RENTS
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
PIE RATES
CONNECT / CONNECT INTERNET PROVIDER
TBWA\RAAD Dubai UNITED ARAB EMIRATES
C04 Casting & Performance
THE LONGEST HOUR
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA
THE SIGHTING
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES EARDRUM
Sydney
AUSTRALIA