2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

In our audio ads, we start off by hearing a few seconds from a famous original track. The track evolves to reveal real sounds of domestic abuse, embedded in the layers of the track, creating a similar effect that a child experiences in a violent household. VO: This was "song title", as heard by "name of kid", "age of Kid". Don't cover up for violence. Report it. Call the internal security forces on the 1745.

Cultural / Context information for the jury

In Lebanon, domestic arguments are considered a private matter between a husband and a wife. No matter how violent and dangerous the get, people prefer not to interfere in them. They don't feel the urge to report them.

Script. Provide the full to radio/audio script in English.

In our ads we hear fragments of verbal abuse between and man and a wife. - Bad Guy - Woman: I said get out Man: I don't want to see you.. Woman: You are insane.. you have no shame.. SFX: Beating.. screaming.. shouting... Woman: How can you say this about your son? - Mafia - Man: I don't care about neighbors. Neighbors can listen all they want.. these are my kids.. they are mine. I raised them! SFX: beating.. kicking..woman crying.. Glass breaking - Sweet But Psycho- Woman: Lower your voice; the kids can hear you Man: i am not going to lower my voice. I'm gonna raise it.. because you're an idiot. You don't understand.. I tell you not to do something, and you go ahead and do it. - Howa el Hob - Woman: Please stop. Man: We keep fighting about the same things.. the same silly things. Silly like your face. SFX: Beating, kicking breaking, screaming. Man: Get out of here. You are of no use to me. Get out! The voice over in the end of each ad says: This was "Song Title", as heard by "Name of the kid", "Age of the kid". Don't cover up for violence. Report it to the internal security forces on the 1745.

Explain how the work innovatively used the radio / audio medium.

We have smartly integrated ourselves in a platform that people typically go to; to listen to music, picked 4 of the most popular tracks on that platform, and reimagined them to depict the music listening experience of a child who uses music, to cover up the sounds of violence in his household. We made the silenced audible to an audience who least expected it.