2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

We hear a well spoken male voice talking over a classical music track as he calmly takes the listener through a step by step guide for a ‘Rich Ragu Spaghetti Bolognese’ recipe. All seems well, when suddenly a disaster strikes – he leaves the plate of food on the table unattended and his pet dog eats it. We then close the spot with a final step – Order a McDelivery.

Script. Provide the full to radio/audio script in English.

MVO: Hello there. Today’s recipe is the Rich Ragu Spaghetti Bolognese. Step 1 - Fry onion, garlic and mince with 1 tablespoon of olive oil. Step 2 - Add fresh tomato, basil, oregano, and simmer for 1 hour. Oh, smells delicious. Step 3 - Serve over aldente spaghetti and top with parmesan. Leave on table while gathering cutlery. Step 4 - Return to find… dog eating it!?! No! no! no! Baron!! down, bad dog, no down, down, oh, Baron… Step 5 - Order McDelivery.