2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

The radio advert is a modern rap song about milk. It tells you all the ways you should enjoy Mazoon Milk. The way it can be mixed and matched, sipped and dipped, paired or just plain drinking it. It is a vibrant take on having a taste for life, which is also the tagline for Mazoon Dairy.

Cultural / Context information for the jury

The radio is done by a local Omani rapper known as MC Brown. Mazoon Dairy is a brand that is 100% made in Oman and enjoyed in Oman. The Arabic version of the radio is also done in a local dialect.

Script. Provide the full to radio/audio script in English.

Buy it Try it Pour it Store it Lunch it Brunch it Spoon Mazoon it Jug it Mug it Milk Enjoy it Clink it Drink it Shake Cornflake it Mazoon. Taste for Life. Heat it Treat it Snack Attack it. Share it Pair it Tea (it) Coffee it Jug it Mug it Milk Enjoy it Top it Spot it Taste You’ve got it Mazoon. Taste for life.