2020/2021 Winners & Shortlists

Write a short summary of what happens in the radio or audio execution or campaign.

There is a lot of information on the internet. In the digital world, you can find anything you want, from original content to the craziest fakes. To promote Connect's wifi services, on this radio campaign we creatively played with the names of famous movie franchises "Pirates of the Caribean", Dark Knight Rises" and "Lawrence of Arabia" and transformed them into funny homophone internet alternatives, like "Pie Rates of the Caribbean", "Dark Night Rices" and "Low Rents of Arabia" to communicate that if you want the originals, you can get them with Connect high-speed wifi.

Cultural / Context information for the jury

In 2020, Lebanon entered 3 times to full lockdown, which makes internet services pick up, due to a simple reason: people's data consumption raised while staying home. This time was the perfect opportunity to promote our services of Connect high-speed wifi.

Script. Provide the full to radio/audio script in English.

Low Rents of Arabia. The lowest price you can rent a 45 square meter apartment in Damascus, Syria, goes around $180. The same kind of apartment in Beirut, Lebanon, can be arranged for no less than $230. In Amman, Jordan, the minimum price for a flat with the same size may be around $190, while in Dhamar, Yemen, the cost will be closer to $170. In Muscat, Oman, the monthly cost for a home with the same surface area will be $185, meanwhile, in central Kuwait City, the lowest price for this kind of housing won’t be over $215. Those are the Low Rents of Arabia. If you’re not into real state and just wanna watch the classic film, stream it now with Connect High-Speed WiFi.