2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
D04 Digital Installations
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
D05 New Realities & Voice Activation
INFINITI QX80 MIXED RELITY EXPERIENCE
INFINITI ME / AUTOMOTIVE
MCH GLOBAL Dubai UNITED ARAB EMIRATES
E01 Launch / Re-launch
GLC AND GLE LAUNCH EVENT
MERCEDES BENZ / GLC AND GLE
JUFFALI AUTOMOTIVE CO. Jeddah SAUDI ARABIA
GOT2B - HENKEL
GOT2B / GOT2B HAIR STYLING PRODUCTS
SPACE ODDITY EVENT MANAGEMENT DUBAI UNITED ARAB EMIRATES
GHOST PEPPER TWISTER
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
E02 Sponsorship & Brand Partnership
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Gold
SPECIAL OLYMPICS WORLD GAMES BRAND CONTENT CAMPAIGN
AL MASAOOD GROUP LLC / AUTOMOBILE
AL MASAOOD LLC Abu Dhabi UNITED ARAB EMIRATES
GIVE THE VOICE A BREAK
KITKAT / KITKAT
PUBLICIS MIDDLE EAST Dubai UNITED ARAB EMIRATES
Bronze
DAYDREAMING
ALEX BANK / DEBIT CARD
WUNDERMAN THOMPSON Cairo EGYPT
F01 Integrated Campaign led by Brand Experience & Activation
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
HUNGER INSURANCE
SNICKERS / CHOCOLATE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
GOT2B - HENKEL
GOT2B / GOT2B HAIR STYLING PRODUCTS
SPACE ODDITY EVENT MANAGEMENT DUBAI UNITED ARAB EMIRATES
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
G01 Local Brand
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
THE BEAUTY OF GREED
EDITA - BAKEROLZ & STIX / BAKEROLZ & STIX
ICON CREATIONS Cairo EGYPT
HAPPY ALPHABET
ETISALAT / TELECOMMUNICATIONS
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Short List
G03 Single Market Campaign
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
KICKS & KARAK (CONVERSE X PROJECT CHAIWALA COLLAB)
CONVERSE UAE / SNEAKERS (CHUCK TAYLORS)
GULF MARKETING GROUP Dubai UNITED ARAB EMIRATES
#ENDTHEIRLOCKDOWN
ANTI-RACISM MOVEMENT LEBANON / NGO FIGHTING FOR DOMESTIC WORKERS’ RIGHTS.
LEO BURNETT BEIRUT LEBANON
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
G04 Social Behaviour & Cultural Insight
ARABLISH
EMIRATES NATIONAL OIL COMPANY GROUP / ZOOM CONVENIENCE-STORE
C2 COMMUNICATIONS Dubai UNITED ARAB EMIRATES
BLAME WHO TAUGHT YOU
THE BRITISH COUNCIL / ENGLISH COURSES
DDB EGYPT Cairo EGYPT
BUSINESSMAN CLASS
ETIHAD AIRWAYS / ETIHAD AIRWAYS
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Bronze
BETTER WHEN SHARED
KIRI / CHEESE
HAVAS Dubai UNITED ARAB EMIRATES
THE BEAUTY OF GREED
EDITA - BAKEROLZ & STIX / BAKEROLZ & STIX
ICON CREATIONS Cairo EGYPT
CLOSE THE GAP
FIFTY FIFTY LEBANON / WOMEN'S EQUAL PAY INITIATIVE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
FORGOTTEN NAMES
ETISALAT UAE / BRAND
IMPACT BBDO Dubai UNITED ARAB EMIRATES
Silver
THE GREAT IFTAR
GOOGLE / ONLINE
IMPACT BBDO Dubai UNITED ARAB EMIRATES
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT
WE THE UNBURNT
EXOTICA / FLOWER SHOP
LEO BURNETT BEIRUT LEBANON
#HOPEISBORN
PROCTER & GAMBLE / PAMPERS / N/A - CSR
LEO BURNETT BEIRUT LEBANON
#SAFETYFORSAFEKEEPERS
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
THE NEW BRAVE
ALWAYS / PROCTER & GAMBLE / FEMININE CARE PADS
LEO BURNETT BEIRUT LEBANON
EK2019
EMIRATES AIRLINE / EMIRATES AIRLINE
LEO BURNETT DUBAI UNITED ARAB EMIRATES
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
VACATIONS IN A BOX
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
PROTECTSET
MOBILY / MOBILY ESPORTS
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES
THANK GOD IT'S NOT MY CAR
SIXT EGYPT / CAR RENTALS
SIXT EGYPT Cairo EGYPT
NO CEDAR. NO LEBANON.
LEBANESE BASKETBALL FEDERATION (FLB) / BASKETBALL FEDERATION
VMLY&R Dubai UNITED ARAB EMIRATES
Short List
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
SENSITIVITY-FREE FOOD
GSK / SENSODYNE
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
THE UNCOVERED
TUNISIE TELECOM / SOCIAL SECURITY SOLUTION
WUNDERMAN THOMPSON Tunis TUNISIA