2020/2021 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
STRONG TEETH...STRONG AMBITIONS
DABUR HERBAL TOOTHPASTE / DHTP
DABUR INTERNATIONAL Dubai UNITED ARAB EMIRATES
DESIGNING THE RULES OF LOVE
EL ABD PATISSERIE / EL ABD PROPHET'S SWEETS
KAIRO Cairo EGYPT
THE KITCHEN IS FOR EVERYONE
GENERAL MILLS / BETTY CROCKER
VMLY&R Dubai UNITED ARAB EMIRATES
A02 Healthcare
CASTROL CARE FOR CARETAKERS
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
SENSITIVITY-FREE FOOD
GSK / SENSODYNE
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
A03 Durable Consumer Goods including Automotive
VACATIONS IN A BOX
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
NISSAN COSMIC KEY
ARABIAN AUTOMOBILES COMPANY (AAC) / NISSAN X-TERRA
TBWA\RAAD Dubai UNITED ARAB EMIRATES
NOISE-O-METER
BOSE / BOSE NOISE CANCELLING HEADPHONES 700
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Grand Prix
GALAXY S21 DRIVE IN LAUNCH
SAMSUNG / GALAXY S21
CHEIL LEVANT Amman JORDAN
CREATORS LOUNGE
SAMSUNG / GALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
NOW COACH: MAKE MORE HAPPEN
SAMSUNG / #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BUY WITH YOUR TIME
AL FUTTAIM IKEA / IKEA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
PAY CUT WHOPPER
BURGER KING / WHOPPER
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
SELF-TIMING SOAP
DELIVEROO / DELIVEROO
‿ AND US Dubai UNITED ARAB EMIRATES
Short List
NAPKINIZED
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
SHIFT+K+F+C
KFC / KFC
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Bronze
GOOGLE STREET FASHION SHOW
MAJID AL FUTTAIM – CITY CENTRE / AUTUMN WINTER 2019
MULLENLOWE MENA Dubai UNITED ARAB EMIRATES
Short List
WHO DID IT FIRST?
MCDONALD KSA / FAST FOOD CHAIN
LEO BURNETT Riyadh SAUDI ARABIA
MCDONALD'S RAMADAN IFTAR SAND CLOCK
MCDONALD'S / RAMADAN MEAL
LEO BURNETT Riyadh SAUDI ARABIA
THANK GOD IT'S NOT MY CAR
SIXT EGYPT / CAR RENTALS
SIXT EGYPT Cairo EGYPT
LONELY VALENTINE SPECIALS
YUM RESTAURANTS INTERNATIONAL - KFC / KFC
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 Media / Entertainment
NATGEO MOMENTS
NATIONAL GEOGRAPHIC ABU DHABI / TV CHANNEL
HAVAS Dubai UNITED ARAB EMIRATES
RIYADH SEASON - INCLUSIVE ENTERTAINMENT
RIYADH SEASON / VIRTUAL REALITY
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
AIN'T GONNA STOP
SAMSUNG / CREATE #WITHGALAXY
CHEIL WORLDWIDE Dubai UNITED ARAB EMIRATES
A06 Consumer Services / Business to Business
THE CATASTROPHIC BRIEF
CAT - COMPAGNIE D'ASSURANCE TRANSPORT / EVCAT HIMAYA
THENEXT.CLICK Casablanca MOROCCO
ASTRONOMICAL SALES
MASTERCARD / FINANCIAL
FP7 McCANN Dubai UNITED ARAB EMIRATES
Short List
MOBILY PREPAID
MOBILY / PREPAID
MOBILY Riyadh SAUDI ARABIA
THE CONTACTLESS EIDIAH
STC PAY / STC PAY
WUNDERMAN THOMPSON Riyadh SAUDI ARABIA
ONE HECK OF A HOUSEWARMING PARTY
TIKTOK FOR BUSINESS / TIKTOK HIVE
NETIZENCY Dubai UNITED ARAB EMIRATES
TWITTER PLAYHOUSE
TWITTER / TWITTER
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
THE FILM WE NEVER SHOT
ZAIN TELECOM / RAMADAN FILM
LEO BURNETT Riyadh SAUDI ARABIA
A07 Not-for-profit / Charity / Government
#LOCKDOWNNOTLOCKUP
ABAAD RESOURCE CENTER FOR GENDER EQUALITY / GENDER EQUALITY NGO
LEO BURNETT BEIRUT LEBANON
BLOOD UNITY
DONNER SANG COMPTER (DSC) / ASHURA BLOOD DONATION DRIVE
FP7 McCANN Dubai UNITED ARAB EMIRATES
THE HUMANIZATION OF DONATION
NETIZENCY / RAJE3 YET3AMAR
NETIZENCY Dubai UNITED ARAB EMIRATES
RIYADH SEASON - SUPERCLASICO HYPE
RIYADH SEASON / SUPERCLASICO MATCH
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
PEACE CAMO
THE LEBANESE ARMY / PEACE CAMO ARMY UNIFORM
TBWA\RAAD Dubai UNITED ARAB EMIRATES
Short List
THE WORLD’S TALLEST DONATION BOX
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES Dubai UNITED ARAB EMIRATES
Short List
THE WELL OF HOPE
THE MOHAMMED BIN RASHID AL MAKTOUM GLOBAL INITIATIVES / AWARENESS
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
#FIRSTARABICCOUNTDOWN
THE UAE GOVERNMENT MEDIA OFFICE / EMIRATES MARS MISSION
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
Short List
MARTIAN INK
THE UAE GOVERNMENT MEDIA OFFICE / THE MARTIAN VISA
GOVERNMENT OF UAE MEDIA OFFICE Dubai UNITED ARAB EMIRATES
THIQAH- E-COMMERCE NEW LAWS
THIQAH ECOMMERCE - MINISTRY OF COMMERCE AND INVESTMENT / SAUDI E-COMMERCE NEW LAWS
FULLSTOP CREATIVES Riyadh SAUDI ARABIA
THE CLASS OF NO TOMORROW
UNICEF / SAFE SCHOOLS DECLARATION
TRAFFIC DIGITAL Dubai UNITED ARAB EMIRATES
Short List
$4 A DAY
UNITED NATIONS LEBANON / CALL TO ACTION
BRANDEM Beirut LEBANON
Short List
A08 Corporate Social Responsibility (CSR) / Corporate Image
THE GREATEST GIFT
BLEEMS / BLEEMS CSR
MASSIVE CONTENT Kuwait City KUWAIT
EYES ON THE ROAD
BRIDGESTONE / BRIDGESTONE TRUCK TYRES
SERVICEPLAN Dubai UNITED ARAB EMIRATES
CASTROL WELLNESS PROGRAM
CASTROL / CASTROL
GEOMETRY GLOBAL Dubai UNITED ARAB EMIRATES
ETIHAD RAMADAN FRIDGES
ETIHAD AIRWAYS / ETIHAD AIRWAYS
ETIHAD AIRWAYS Abu Dhabi UNITED ARAB EMIRATES
INDIA DEGA AASHIRVAD
KRBL LIMITED / INDIA GATE RICE
THE CLASSIC PARTNERSHIP Dubai UNITED ARAB EMIRATES
Gold
EQUALITY SPELL CHECK
LENOVO / CORPORATE BRAND
WUNDERMAN THOMPSON Dubai UNITED ARAB EMIRATES
Bronze
TRADITIONAL VIRGINITY TEST
M.A.L.I / WOMEN VIRGINITY TEST KIT
TBWA\RAAD Dubai UNITED ARAB EMIRATES