2020/2021 Winners & Shortlists

THE BOOK OF ART GAP

Bronze Lynx

Demo Film

Presentation Image

BrandSTANDARD CHARTERED BANK
Product/ServiceINSTITUTIONAL
EntrantTBWA\RAAD Dubai, UNITED ARAB EMIRATES
CategoryCommercial Publications
Idea Creation TBWA\RAAD Dubai, UNITED ARAB EMIRATES
Media Placement CARAT Dubai, UNITED ARAB EMIRATES
Production BOLT Dubai, UNITED ARAB EMIRATES

Cultural / Context information for the jury

Standard Chartered strongly supports equal pay for equal work. On International Women’s Day 2019, they wanted to promote gender pay equality and inspire other companies. A study led by the University of Oxford - Saïd Business School highlighted that works by women artists sell for 47.6% less than those by men. But people don’t remember statistics. They remember actions. If women are going to be paid 47.6% less, they will paint 47.6% less. At the Art Gap exhibition, 19 women artists left their paintings 47.6% incomplete to make a powerful statement. To reach CEOs, CFOs and art buyers, the exhibition was strategically made part of World Art Dubai. It made an impact beyond borders but for those who didn’t attend, The Book of Art Gap was a compilation of all 19 statements, sent to 250 Priority Banking customers: CEOs and C-suites of leading companies and multinationals in the UAE.

Credits

Name Company Role
Walid Kanaan TBWA\RAAD Chief Creative Officer
Jennifer Fischer TBWA\RAAD Chief Innovation Officer
Joe Lahham TBWA\RAAD General Manager/MD
Manuel Borde TBWA\RAAD Executive Creative Director
Bruno Bomediano TBWA\RAAD Executive Creative Director
Sandeep Fernandes TBWA\RAAD Creative Director/Copywriter
Monisha Mirchandani TBWA\RAAD Regional Account Director
Remie Abdo TBWA\RAAD Head of Strategy
Mahesh Powar TBWA\RAAD Senior Digital Art Director
Sumanth Wilkins TBWA\RAAD Senior Art Director
Rijin Kunnath TBWA\RAAD Senior Designer/Typographer
Doug Mackay TBWA\RAAD Senior Copywriter
Balu Puthalath TBWA\RAAD Art Director
Lucas Pimenta TBWA\RAAD Motion Graphics
Ashleigh Morgan TBWA\RAAD Account Manager
Christine Dias TBWA\RAAD Account Executive
Adnan Ahmed TBWA\RAAD Social Media Executive
Girish Sapalya TBWA\RAAD Retoucher
Rouba Asmar TBWA\RAAD Head of Production
Gloria Abou Diwan BOLT Producer
Romy Abdelnour TBWA\RAAD Communications Director
Martin Velkov BOLT Director
Bashar Najjar BOLT Audio Engineer
Mohamed Treka BOLT Video Editor
Links
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