2020/2021 Winners & Shortlists

Cultural / Context information for the jury

For centuries, soldiers around the world have worn camouflage to hide from the enemy. To most people, the camouflage patterns are a symbol of war & hostility. On the 75th Anniversary of the Lebanese Army, we decided to transform the camouflage from being a symbol of war to that of peace & love. We introduced ‘The Peace Camo’: A new camouflage that showcases messages of peace, unity & love through patterns inspired from real-life moments of Lebanese people & army solidarity. We created new camouflage patterns with illustrations of people embracing, kids playing, couple holding hands and generations coming together. With PeaceCamo, we repurposed the camouflage’s objective to tell the people that the army exists to protect & serve them. We made a symbol of war into an icon of peace while still serving its purpose of camouflaging.