| Brand | LEGO SAUDI STORES |
| Product/Service | RETAIL |
| Entrant | HAVAS Dubai, UNITED ARAB EMIRATES |
| Category | Travel, Leisure, Retail, Restaurants & Fast Food Chains |
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Idea Creation
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HAVAS Dubai, UNITED ARAB EMIRATES
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Media Placement
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HAVAS MEDIA Dubai, UNITED ARAB EMIRATES
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PR
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HAVAS Dubai, UNITED ARAB EMIRATES
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Production
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HAVAS Dubai, UNITED ARAB EMIRATES
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Cultural / Context information for the jury
Every year, newspapers in Saudi Arabia celebrate National Day by releasing a special edition that celebrates all the kingdom's key achievements, eminent personalities and visions of the future.
It is a tradition of paying tribute that has been upheld by every Saudi newspaper for decades.
That is why, on Saudi National Day 2020, LEGO decided to pay tribute in a way it knows best, by showcasing the potential of its bricks.
Credits
| Fabio Silveira |
Havas DXB Creative |
General Manager |
| Joao Medeiros |
Havas DXB Creative |
Creative Director |
| Anshuman Bhattacharya |
Havas DXB Creative |
Copywriter |
| Rodrigo Nakaza |
Havas DXB Creative |
Art Diretor |
| Serena Abi Aad |
Havas DXB Creative |
Content Director |
| David Yammine |
Havas DXB Creative |
Arabic Copywriter |
| Yasmine Elashry |
Havas DXB Creative |
Designer |
| Alessandro Candotti |
Havas DXB Creative |
Social Media Director |
| Teddy Abdel Nour |
Havas DXB Creative |
Account Director |
| Omar Merza |
Havas DXB Creative |
Account Manager |
| Mariam Moin |
Havas DXB Creative |
Traffic Manager |
| Adel Rmaity |
Havas DXB Creative |
Production Manager |
| Rami Husseini |
Havas KSA |
General Manager |
| Basim Asaad |
Havas KSA |
Account Director |
| Arej Mansour |
Havas KSA |
PR Executive |
| David do Rosario |
Havas Media Middle East |
Head of Digital |
| Hugues Raingeard |
Havas Media Middle East |
Associate Director |
| Jone Xavier |
Freelancer |
Motion Graphic designer |