2020/2021 Winners & Shortlists

BUY WITH YOUR TIME

Gold Lynx

Demo Film

Presentation Image

BrandAL FUTTAIM IKEA
Product/ServiceIKEA
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryMass Distributed Promotional Items & Printed Media
Idea Creation MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Production THE GOLDMINE FILMS Dubai, UNITED ARAB EMIRATES

Write a short summary of what happens in the digital or ambient execution or campaign.

With IKEA’s superstores located on the outskirts of the city, a trip there becomes a long journey commitment that takes time and effort. By leveraging Google Maps timeline, we saw an opportunity to reward IKEA’s loyal customers who made the trip regardless. Turning a trip barrier into a strength, we created an activation that converts time spent to make a trip to IKEA stores into a currency that allows people to buy IKEA products, which resulted in 30% increase in store footfall compared to our KPI in one day.

Cultural / Context information for the jury

Not Applicable.

Credits

Name Company Role
Juggi Ramakrishnan Memac Ogilvy Dubai Chief Creative Officer
Youssef Gadallah Memac Ogilvy Dubai Group Creative Director
Nicolás López Memac Ogilvy Dubai Creative Team
Fernando Montero Memac Ogilvy Dubai Creative Team
Hadi Ballout Memac Ogilvy Dubai Client Team Leader
Amin Soltani Memac Ogilvy Dubai Head of Production
Rajaa Chami Memac Ogilvy Dubai Head of Production
Ann Vaas Memac Ogilvy Dubai Junior Producer
Preeti Hothi-Ramakrishnan Memac Ogilvy Dubai Business Director
Alaa Nour Memac Ogilvy Dubai Account Manager
Karim Sherif Memac Ogilvy Dubai Creative Director
Fati Bilal Memac Ogilvy Dubai Editor
Madhup Agarwal Goldmine Films Executive Producer
Miraj Mohamed Goldmine Films Director Of Photography
Shaharbano Zaidi Goldmine Films Producer
Sara Abdullah / Armela Atun / Mahesh Pottavathini Goldmine Films Production Assistant
Dona Vaas Goldmine Films Administration & Accounts
Carla Klumpenaar Al Futtaim IKEA GM Marketing, Communication & Interior Design
Amer Yaghi Al Futtaim IKEA Regional Communication Manager
Noha Gheith Al Futtaim IKEA Regional Digital Marketing Specialist
Binita Chowdhury Al Futtaim IKEA PR & Communication specialist